CMN 102 UIUC EXAM 2 QUESTIONS |
WITH DETAILED ANSWERS | 2026
cultivation theory - ANSWERSargues that heavy-media exposure creates an
exaggerated belief in a mean and scary world
the principle message in all programming according to cultivation theory and Gerbner -
ANSWERSviolence
the main storyteller on our culture - ANSWERSthe media
Iceberg analogy - ANSWERSalways moving even if we can't tell initially but we realize
that it does after an extended period of time, repeated exposure over a period of time,
light viewers - ANSWERSless than 2 hours
heavy viewers - ANSWERSmore than 4 hours
give faster responses to questions, but media formulated answers
television types - ANSWERSthe way in which heavy viewers are referred to, they give
media molded answers
Study done by Gerbner & co - ANSWERS50% of primetime TV contains violence
prediction: light viewers would see violence as 1/100 and heavy viewers would see it as
1/10, the reality of violence is 1/10,000
cognitive mental shortcuts are provided by - ANSWERSheavy media exposure
Leonard Bekowitz (priming theory) - ANSWERSderived from a cognitive-
neoassociationastic perspective, an associative network consisting of units network is
interconnected
Priming theory - ANSWERSwhen people witness, read, or hear of an event via the
mass media, ideas having a similar meaning are activated in them for a short time
afterwards, and that ease thoughts in turn can activate other semantically related ideas
and action tendencies
For a short period of time after a violent stimuli, a viewer will be inclined to -
ANSWERS1. hostile thoughts
2. justify aggressive acts
3. be inclined to behave aggressivley
, Michael Moore (priming theory) - ANSWERSamerica is good at hearing only what they
want to hear and the media is good at hiding certain things
food ad exposure primes what? - ANSWERSincreased food consumption
agenda-setting hypothesis - ANSWERSattention given to issues by the media
influences the public's perceptions of the importance of issues
correlation design - ANSWERSthe more coverage, the greater perceived importance
Framing - ANSWERSsuggests that media not only set agenda, but select, emphasize,
exclude, and elaborate on particular elements of news story
Pat Tillman Story - ANSWERSkilled by a platoon member, fabricated story to support
the war effort
Entertainment Education - ANSWERSrefers to prosocial messages embedded in poplar
entertainment media content
Narrative Involvement - ANSWERSsee ourselves through a character
Transportation - ANSWERSa convergent process where all mental systems and
capacities become focused on events occurring in the narrative
5 parts of character involvement - ANSWERS1. identification
2. wishful identification
3. similarity
4. parasocial interaction
5. liking
identification - ANSWERSrefers to the emotional and cognitive process by which a
viewer takes on the role of a character in a narrative
wishful identification - ANSWERSoccurs when a viewer wants to be like a character,
sense of admiration
similarity - ANSWERSrefers to common beliefs, values, demographic variables,
physical attributes shared between viewer and character, more similar = more likely to
be involved
parasocial interaction - ANSWERScaptures the seeming face-to-face relationship
between spectator and performer, feeling like you have a relationship with said
character
liking - ANSWERSsimply a positive evaluation of the. character, the least involved
WITH DETAILED ANSWERS | 2026
cultivation theory - ANSWERSargues that heavy-media exposure creates an
exaggerated belief in a mean and scary world
the principle message in all programming according to cultivation theory and Gerbner -
ANSWERSviolence
the main storyteller on our culture - ANSWERSthe media
Iceberg analogy - ANSWERSalways moving even if we can't tell initially but we realize
that it does after an extended period of time, repeated exposure over a period of time,
light viewers - ANSWERSless than 2 hours
heavy viewers - ANSWERSmore than 4 hours
give faster responses to questions, but media formulated answers
television types - ANSWERSthe way in which heavy viewers are referred to, they give
media molded answers
Study done by Gerbner & co - ANSWERS50% of primetime TV contains violence
prediction: light viewers would see violence as 1/100 and heavy viewers would see it as
1/10, the reality of violence is 1/10,000
cognitive mental shortcuts are provided by - ANSWERSheavy media exposure
Leonard Bekowitz (priming theory) - ANSWERSderived from a cognitive-
neoassociationastic perspective, an associative network consisting of units network is
interconnected
Priming theory - ANSWERSwhen people witness, read, or hear of an event via the
mass media, ideas having a similar meaning are activated in them for a short time
afterwards, and that ease thoughts in turn can activate other semantically related ideas
and action tendencies
For a short period of time after a violent stimuli, a viewer will be inclined to -
ANSWERS1. hostile thoughts
2. justify aggressive acts
3. be inclined to behave aggressivley
, Michael Moore (priming theory) - ANSWERSamerica is good at hearing only what they
want to hear and the media is good at hiding certain things
food ad exposure primes what? - ANSWERSincreased food consumption
agenda-setting hypothesis - ANSWERSattention given to issues by the media
influences the public's perceptions of the importance of issues
correlation design - ANSWERSthe more coverage, the greater perceived importance
Framing - ANSWERSsuggests that media not only set agenda, but select, emphasize,
exclude, and elaborate on particular elements of news story
Pat Tillman Story - ANSWERSkilled by a platoon member, fabricated story to support
the war effort
Entertainment Education - ANSWERSrefers to prosocial messages embedded in poplar
entertainment media content
Narrative Involvement - ANSWERSsee ourselves through a character
Transportation - ANSWERSa convergent process where all mental systems and
capacities become focused on events occurring in the narrative
5 parts of character involvement - ANSWERS1. identification
2. wishful identification
3. similarity
4. parasocial interaction
5. liking
identification - ANSWERSrefers to the emotional and cognitive process by which a
viewer takes on the role of a character in a narrative
wishful identification - ANSWERSoccurs when a viewer wants to be like a character,
sense of admiration
similarity - ANSWERSrefers to common beliefs, values, demographic variables,
physical attributes shared between viewer and character, more similar = more likely to
be involved
parasocial interaction - ANSWERScaptures the seeming face-to-face relationship
between spectator and performer, feeling like you have a relationship with said
character
liking - ANSWERSsimply a positive evaluation of the. character, the least involved
