MGT 6311 - FINAL EXAM
1. Youtube Stats
Answer - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traflc
- 56% of vides are <2mins
2. Most common videos
Answer - Explainers
- Product Demos
- How-Tos
- Testimonials
3. Video Stats
,Answer >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
4. Video Views
Answer A video is considered a view on Facebook if it runs for at least 3 seconds
5. Impact on Video on email
Answer Including video in email increase consumer engagement and has an overall positive impact on the
channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
,A video included in the email increases CTR by 200-300%
6. Impact of Video on Websites
Answer Video has a roughly 100% increase in conversion rates
7. Online Video Stats
Answer - online videos will account for 80% of all consumer web traflc by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online.
, 8. Business goals for using online video
Answer - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
9. Customer preference/behaviors
Answer - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
1. Youtube Stats
Answer - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traflc
- 56% of vides are <2mins
2. Most common videos
Answer - Explainers
- Product Demos
- How-Tos
- Testimonials
3. Video Stats
,Answer >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
4. Video Views
Answer A video is considered a view on Facebook if it runs for at least 3 seconds
5. Impact on Video on email
Answer Including video in email increase consumer engagement and has an overall positive impact on the
channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
,A video included in the email increases CTR by 200-300%
6. Impact of Video on Websites
Answer Video has a roughly 100% increase in conversion rates
7. Online Video Stats
Answer - online videos will account for 80% of all consumer web traflc by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online.
, 8. Business goals for using online video
Answer - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
9. Customer preference/behaviors
Answer - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
