CCI 150 – LISA GARY UTK EXAM 1 VERIFIED QUESTIONS AND ANSWERS
FOR EASY EXAM PASS
The causes of change are ANSWER money, power, and technology.
Infotainment- ANSWER : Sports, celebs, and weather
Three Mass Media Types: Chemical, Electronic, and ANSWER Printing
Four Ways the Media Earns Money: 1. Advertising
2. Membership
3. Donations from the Audience
4. Individual Assistance
Businesses, not the government own the media.
Convergence is the comming together of several media types.
Narcotizing Dysfunction: When we hear about it too much, we tend to tune out.
Spiral of Science: When you recognize that you are a minority, you won't stand
up.
George Gerber: ANSWER Mean World Syndrome: Seeing violence doesn't
make you violent; rather, it makes you fearful.
Cathartic Affect: The media and violence may be beneficial to us
Catalytic Theory: ANSWER : You may get violent if you witness violence in
the media.
ANSWER 1: Two-Step Flow Model: Media message
2. obtaining additional information, perhaps from influential people
Public relations is the management role that involves two-way communication
between an organization and its publics.
PR Functions: Performance ( ANSWER 1)
2. Communication in Both Directions
, 3. The role of management
4. Interest of the Public
5. People
Four-step PR process: ANSWER Research, Action Planning, Communication
Evaluation
The father of modern P.R. is Edward Bernays.
asserts that planning and study are necessary to address PR issues.
Advertising: ANSWER : Using the media to influence a target audience to
select a specific product or service
Branding is a tried-and-true method of selling goods and services.
For a survey to be representative of any population, the magic number is the
number of respondents (384)
Error Margin: Response How probable it is to be incorrect
Analyze a survey by ANSWER ing questions about how many people were
interviewed, how many were chosen, when it was taken, who paid for it, the
margin of error, and how it was carried out.
Target Audience: ANSWER : Specifically, who are you attempting to reach?
Task: ANSWER : What is your objective? Boost Sales?
Time Frame: Response How much time must you devote to this?
Amount of change: What is the amount of change?
The media is everywhere. ANSWER The media plays a significant role in our
lives.
ANSWER 1: Print is one of the three main forms of mass media.
2. Digital
3. Chemical
Elitist Model: ANSWER may gain knowledge
Populist Model: Popular content can entertain people.
FOR EASY EXAM PASS
The causes of change are ANSWER money, power, and technology.
Infotainment- ANSWER : Sports, celebs, and weather
Three Mass Media Types: Chemical, Electronic, and ANSWER Printing
Four Ways the Media Earns Money: 1. Advertising
2. Membership
3. Donations from the Audience
4. Individual Assistance
Businesses, not the government own the media.
Convergence is the comming together of several media types.
Narcotizing Dysfunction: When we hear about it too much, we tend to tune out.
Spiral of Science: When you recognize that you are a minority, you won't stand
up.
George Gerber: ANSWER Mean World Syndrome: Seeing violence doesn't
make you violent; rather, it makes you fearful.
Cathartic Affect: The media and violence may be beneficial to us
Catalytic Theory: ANSWER : You may get violent if you witness violence in
the media.
ANSWER 1: Two-Step Flow Model: Media message
2. obtaining additional information, perhaps from influential people
Public relations is the management role that involves two-way communication
between an organization and its publics.
PR Functions: Performance ( ANSWER 1)
2. Communication in Both Directions
, 3. The role of management
4. Interest of the Public
5. People
Four-step PR process: ANSWER Research, Action Planning, Communication
Evaluation
The father of modern P.R. is Edward Bernays.
asserts that planning and study are necessary to address PR issues.
Advertising: ANSWER : Using the media to influence a target audience to
select a specific product or service
Branding is a tried-and-true method of selling goods and services.
For a survey to be representative of any population, the magic number is the
number of respondents (384)
Error Margin: Response How probable it is to be incorrect
Analyze a survey by ANSWER ing questions about how many people were
interviewed, how many were chosen, when it was taken, who paid for it, the
margin of error, and how it was carried out.
Target Audience: ANSWER : Specifically, who are you attempting to reach?
Task: ANSWER : What is your objective? Boost Sales?
Time Frame: Response How much time must you devote to this?
Amount of change: What is the amount of change?
The media is everywhere. ANSWER The media plays a significant role in our
lives.
ANSWER 1: Print is one of the three main forms of mass media.
2. Digital
3. Chemical
Elitist Model: ANSWER may gain knowledge
Populist Model: Popular content can entertain people.
