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Exam (elaborations)

Marketing Management, 5th Edition, Mark Johnston – Solution Manual, Lecture and Problem Solutions

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This solution manual provides detailed answers and explanations for the exercises and case studies found in Marketing Management, 5th Edition by Mark Johnston. It covers all key chapters, including marketing strategy, consumer behavior, market research, product development, pricing, promotion, and distribution. The manual is designed to help students understand core marketing concepts and apply them to practical problems, making it suitable for exam preparation and assignment support.

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Uploaded on
January 28, 2026
Number of pages
331
Written in
2025/2026
Type
Exam (elaborations)
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Questions & answers

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SOLUTION MANUAL FOR MARKETING
MANAGEMENT 5TH EDITION BY MARK
JOHNSTON.

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