WGU C711 Intro to Business Objective Assessment
Review Practice Exam and Study Guide with Verified -
Correct answer-: s and Rationales
undifferentiated approach - - Correct answer-: a single marketing mix directed at the entire market for a
particular product
market segment - - Correct answer-: a group of individuals or organizations within a market that shares
one or more common characteristics
market segmentation - - Correct answer-: process of dividing markets into segments
Marketing Mix (Components) - - Correct answer-: Product
Price
Distribution
Promotion
marketing plan - - Correct answer-: a written document that specifies an organization's resources,
objectives, marketing strategy, and implementation and control efforts to be used in marketing a
specific product or product group
data - - Correct answer-: numerical or verbal descriptions that usually result from some sort of
measurement
information - - Correct answer-: data presented in a form that is useful for a specific purpose
, database - - Correct answer-: a single collection of data and information stored in one place that can be
used by people throughout an organization to make decisions
knowledge management (KM) - - Correct answer-: firm's procedures for generating, using, and sharing
the data and information
Accounting - - Correct answer-: the process of systematically collecting, analyzing, and reporting
financial information
audit - - Correct answer-: an examination of a company's financial statements and the accounting
practices that produced them
GAAP - - Correct answer-: generally accepted accounting principles that have been developed to provide
an accepted set of guidelines and practices for U.S. companies reporting financial information and the
accounting profession
managerial accounting - - Correct answer-: provides managers and employees within the organization
with the information needed to make decisions about a firm's financing, investing, marketing, and
operating activities
financial accounting - - Correct answer-: generates financial statements and reports for interested
people outside of an organization
cost accounting - - Correct answer-: determining the cost of specific products or services
tax accounting - - Correct answer-: planning tax strategy and preparing tax returns for firms or
individuals
government accounting - - Correct answer-: providing basic accounting services to ensure that tax
revenues are collected and used to meet the goals of state, local, and federal agencies
not-for-profit accounting - - Correct answer-: helping not-for-profit organizations to account for all
donations and expenditures
Review Practice Exam and Study Guide with Verified -
Correct answer-: s and Rationales
undifferentiated approach - - Correct answer-: a single marketing mix directed at the entire market for a
particular product
market segment - - Correct answer-: a group of individuals or organizations within a market that shares
one or more common characteristics
market segmentation - - Correct answer-: process of dividing markets into segments
Marketing Mix (Components) - - Correct answer-: Product
Price
Distribution
Promotion
marketing plan - - Correct answer-: a written document that specifies an organization's resources,
objectives, marketing strategy, and implementation and control efforts to be used in marketing a
specific product or product group
data - - Correct answer-: numerical or verbal descriptions that usually result from some sort of
measurement
information - - Correct answer-: data presented in a form that is useful for a specific purpose
, database - - Correct answer-: a single collection of data and information stored in one place that can be
used by people throughout an organization to make decisions
knowledge management (KM) - - Correct answer-: firm's procedures for generating, using, and sharing
the data and information
Accounting - - Correct answer-: the process of systematically collecting, analyzing, and reporting
financial information
audit - - Correct answer-: an examination of a company's financial statements and the accounting
practices that produced them
GAAP - - Correct answer-: generally accepted accounting principles that have been developed to provide
an accepted set of guidelines and practices for U.S. companies reporting financial information and the
accounting profession
managerial accounting - - Correct answer-: provides managers and employees within the organization
with the information needed to make decisions about a firm's financing, investing, marketing, and
operating activities
financial accounting - - Correct answer-: generates financial statements and reports for interested
people outside of an organization
cost accounting - - Correct answer-: determining the cost of specific products or services
tax accounting - - Correct answer-: planning tax strategy and preparing tax returns for firms or
individuals
government accounting - - Correct answer-: providing basic accounting services to ensure that tax
revenues are collected and used to meet the goals of state, local, and federal agencies
not-for-profit accounting - - Correct answer-: helping not-for-profit organizations to account for all
donations and expenditures
