TEST BANK
MARKETING
, Testbank to accompany: Marketing 3e by Elliott et al.
TABLE OF CONTENTS
Chapter 1 Introduction To Marketing
Chapter 2 The Marketing Environment And Market Analysis
Chapter 3 Market Research
Chapter 4 Consumer Behaviour
Chapter 5 Business Buying Behaviour
Chapter 6 Markets: Segmentation, Targeting And Positioning
Chapter 7 Product
Chapter 8 Price
Chapter 9 Promotion
Chapter 10 Distribution
Chapter 11 Services Marketing
Chapter 12 Digital Marketing
Chapter 13 International Marketing
Chapter 14 Social And Not-For-Profit Marketing
Chapter 15 Marketing Planning, Implementation And Evaluation
, Chapter 1:
Introduction to marketing
Multiple Choice Questions
1. The Council Of Australian Governments (COAG) Healthy Communities Initiative Is An
Australian Government Initiative That Aims To Reduce The Prevalence Of Obesity Within Target
Populations. This Initiative Is Best Described As An Example Of:
*A. A Not-For-Profit Organisation Using Marketing Practices.
b. Corporate Social Responsibility.
c. A Societal Market Orientation.
d. A Marketing Mix Decision.
e. A Consumer Orientation.
RATIONALE:
Chapter 1 Page 3, Learning Objective 1, Applied. The Council Of Australian Governments (COAG)
Healthy Communities Initiative Is An Australian Government Initiative That Aims To Reduce The
Prevalence Of Obesity Within Target Populations Consisting Of Individuals Who Are At High Risk Of
Developing Chronic Disease And Who Are Not Predominantly In The Paid Workforce. This Initiative Is
An Example Of A Not-For- Profit Organisation Using Marketing Practices.
2. Marketing Is Defined As "The Activity, Set Of Institutions, And For Creating,
Communicating, Delivering And Offerings That Have Value For ,
Clients, Partners And Society At Large."
*A. Processes, Exchanging, Customers
b. Procedures, Exchanging, Consumers
c. Processes, Producing, Consumers
d. Procedures, Pricing, Customers
RATIONALE:
Chapter 1, Page 3, Learning Objective 1, Factual. Marketing Is Defined As "The Activity, Set Of
Institutions, And Processes For Creating, Communicating, Delivering And Exchanging Offerings That
Have Value For Customers, Clients, Partners And Society At Large."
3. A Group Of University Students Decide To Quit Smoking Together After Seeing Numerous
Government Advertisements Talking About The Damage That Smoking Will Do To Your Lungs. Which
Part Of The Definition
, Testbank to accompany: Marketing 3e by Elliott et al.
Of Marketing Is Reflected By This Change Of Behaviour In Response To The Governments'
Education Campaign?
a. A Mutual Exchange Of Value Between A Customer And An Organisation.
b. Creating, Communicating And Delivering A Good, Service Or Idea.
c. Individuals And Organisations That Are Part Of A Product's Supply Chain.
d. Both A And B.
*E. All Of The Options Listed.
RATIONALE:
Chapter 1 Pages 3-4, Learning Objective 1, Applied. Marketing Is The Activity, Set Of Institutions, And
Processes For Creating, Communicating, Delivering And Exchanging Offerings That Have Value For
Customers, Clients, Partners And Society At Large. Marketing Must Involve An Exchange That
Benefits Both The Customer Who Buys The Product (A Good, Service Or Idea) And The Organisation
That Sells The Product (A Good, Service Or Idea). Through Their Education Campaign, The
Government Is Seeking A Change In Behaviour. In Exchange For The Education, The Students Are
Changing Their Behaviour.
4. In The Last Few Years, The Consumers Have Been Encouraged To Use Reusable Bags, For Their
Groceries And Other Goods. This Practice, Which Seeks To Minimise The Negative Impact Of Plastic
Bags On Society Is An Example Of:
*A. Societal Market Orientation.
b. Production Orientation.
c. Sales Orientation.
d. Market Orientation.
RATIONALE:
Chapter 1, Page 5, Learning Objective 1, Applied. Marketers' Consideration Of Issues Such As The
Sustainability Of Their Products And The Benefits Their Products Might Bring To Society Generally Is
Known As 'Societal Market Orientation'.
5. With The Development Of Infrastructure And Technologies Such As Production Lines, Businesses
Such As The Ford Motor Company Focused On Manufacturing Large Quantities Of Goods, Which
They Seemed To Have No Trouble Selling. People Were Happy To Buy What Was Available. Which
Era Of Marketing Does This Description Relate To?
a. Market.
*B. Production.
c. Consumer.
d. Sales.
e. Socially Responsible.
RATIONALE:
Chapter 1 Page 5, Learning Objective 1, Applied. Marketing During The Late 1800s/Early 1900s
MARKETING
, Testbank to accompany: Marketing 3e by Elliott et al.
TABLE OF CONTENTS
Chapter 1 Introduction To Marketing
Chapter 2 The Marketing Environment And Market Analysis
Chapter 3 Market Research
Chapter 4 Consumer Behaviour
Chapter 5 Business Buying Behaviour
Chapter 6 Markets: Segmentation, Targeting And Positioning
Chapter 7 Product
Chapter 8 Price
Chapter 9 Promotion
Chapter 10 Distribution
Chapter 11 Services Marketing
Chapter 12 Digital Marketing
Chapter 13 International Marketing
Chapter 14 Social And Not-For-Profit Marketing
Chapter 15 Marketing Planning, Implementation And Evaluation
, Chapter 1:
Introduction to marketing
Multiple Choice Questions
1. The Council Of Australian Governments (COAG) Healthy Communities Initiative Is An
Australian Government Initiative That Aims To Reduce The Prevalence Of Obesity Within Target
Populations. This Initiative Is Best Described As An Example Of:
*A. A Not-For-Profit Organisation Using Marketing Practices.
b. Corporate Social Responsibility.
c. A Societal Market Orientation.
d. A Marketing Mix Decision.
e. A Consumer Orientation.
RATIONALE:
Chapter 1 Page 3, Learning Objective 1, Applied. The Council Of Australian Governments (COAG)
Healthy Communities Initiative Is An Australian Government Initiative That Aims To Reduce The
Prevalence Of Obesity Within Target Populations Consisting Of Individuals Who Are At High Risk Of
Developing Chronic Disease And Who Are Not Predominantly In The Paid Workforce. This Initiative Is
An Example Of A Not-For- Profit Organisation Using Marketing Practices.
2. Marketing Is Defined As "The Activity, Set Of Institutions, And For Creating,
Communicating, Delivering And Offerings That Have Value For ,
Clients, Partners And Society At Large."
*A. Processes, Exchanging, Customers
b. Procedures, Exchanging, Consumers
c. Processes, Producing, Consumers
d. Procedures, Pricing, Customers
RATIONALE:
Chapter 1, Page 3, Learning Objective 1, Factual. Marketing Is Defined As "The Activity, Set Of
Institutions, And Processes For Creating, Communicating, Delivering And Exchanging Offerings That
Have Value For Customers, Clients, Partners And Society At Large."
3. A Group Of University Students Decide To Quit Smoking Together After Seeing Numerous
Government Advertisements Talking About The Damage That Smoking Will Do To Your Lungs. Which
Part Of The Definition
, Testbank to accompany: Marketing 3e by Elliott et al.
Of Marketing Is Reflected By This Change Of Behaviour In Response To The Governments'
Education Campaign?
a. A Mutual Exchange Of Value Between A Customer And An Organisation.
b. Creating, Communicating And Delivering A Good, Service Or Idea.
c. Individuals And Organisations That Are Part Of A Product's Supply Chain.
d. Both A And B.
*E. All Of The Options Listed.
RATIONALE:
Chapter 1 Pages 3-4, Learning Objective 1, Applied. Marketing Is The Activity, Set Of Institutions, And
Processes For Creating, Communicating, Delivering And Exchanging Offerings That Have Value For
Customers, Clients, Partners And Society At Large. Marketing Must Involve An Exchange That
Benefits Both The Customer Who Buys The Product (A Good, Service Or Idea) And The Organisation
That Sells The Product (A Good, Service Or Idea). Through Their Education Campaign, The
Government Is Seeking A Change In Behaviour. In Exchange For The Education, The Students Are
Changing Their Behaviour.
4. In The Last Few Years, The Consumers Have Been Encouraged To Use Reusable Bags, For Their
Groceries And Other Goods. This Practice, Which Seeks To Minimise The Negative Impact Of Plastic
Bags On Society Is An Example Of:
*A. Societal Market Orientation.
b. Production Orientation.
c. Sales Orientation.
d. Market Orientation.
RATIONALE:
Chapter 1, Page 5, Learning Objective 1, Applied. Marketers' Consideration Of Issues Such As The
Sustainability Of Their Products And The Benefits Their Products Might Bring To Society Generally Is
Known As 'Societal Market Orientation'.
5. With The Development Of Infrastructure And Technologies Such As Production Lines, Businesses
Such As The Ford Motor Company Focused On Manufacturing Large Quantities Of Goods, Which
They Seemed To Have No Trouble Selling. People Were Happy To Buy What Was Available. Which
Era Of Marketing Does This Description Relate To?
a. Market.
*B. Production.
c. Consumer.
d. Sales.
e. Socially Responsible.
RATIONALE:
Chapter 1 Page 5, Learning Objective 1, Applied. Marketing During The Late 1800s/Early 1900s
