OpenStax Entrepreneurship Test Bank
Chapter 4: Creativity, Innovation, and Invention
Chapter 4: Creativity, Innovation, and Invention
* = Correct answer
Multiple Choice/Fill in the Blank
1. According to the text, fostering creativity and innovation ________.
A. will add essential tools to your entrepreneurial toolkit*
B. is impossible for most people
C. only produces marginal benefits for most entrepreneurs
D. helps large businesses but not small startups
Difficulty: Easy
2. The experience of being an entrepreneur can be fun, exciting, and refreshing, as long as you
do which of the following?
A. have adequate funding
B. keep your creative spirit alive and in constant motion*
C. find compatible partners
D. hire an experienced attorney to secure your intellectual property
Difficulty: Moderate
3. The ideation practice which comes from Stanford’s Design School has the objective to
________.
A. find the best idea(s) to commercialize
B. generate the one best idea and start to develop it
C. generate as many ideas as possible and start to develop some of them*
D. practice designing ideas which other companies will not know about
Difficulty: Easy
4. The human ability to feel what other humans are feeling, which in the context of creativity,
innovation, and invention is essential to beginning a process of human-centric design, is
called ________.
A. empathy*
B. feelings
C. humanity
D. sympathy
Difficulty: Easy
5. In order for human-centric design to work, ________ must be based on honest,
rational, and emotional observation.
A. brainstorming
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, OpenStax Entrepreneurship Test Bank
Chapter 4: Creativity, Innovation, and Invention
B. defining the problem*
C. empathy
D. testing
Difficulty: Easy
6. According to the text, designing for other people means building a ________.
A. good product that people want
B. prototype, which is the fourth step*
C. test, which is the fifth step
D. viable solution
Difficulty: Easy
7. Brainstorming creatively means going beyond ________.
A. ideation to find a viable product
B. the basic prototype originally designed
C. journaling your best thoughts
D. the common basic whiteboard scribbling*
Difficulty: Moderate
8. To delve more deeply into ideation as a practice, the text introduced the Six Thinking
Hats method, where the White Hat ________.
A. brings raw emotion to the mix and offers sensibilities without having to justify them
B. acts as information gatherer by conducting research and bringing quantitative analysis to the
discussion*
C. thinks creatively, introduces change, and provokes other members when needed
D. brings the “logical positive” of optimism to the group; encourages solving small and large
problems
Difficulty: Easy
9. Using the Six Thinking Hats and being able to embody one mode of thinking ________.
A. frees you from considering other aspects of a problem that can limit creativity when you are
looking for a solution*
B. frees you from considering other aspects of a problem that can enhance creativity when you
are looking for a solution
C. can limit you from considering other aspects of a problem that may lead you to the wrong
solution
D. limits creativity and is rarely recommended except for the most experienced entrepreneurs
Difficulty: Moderate
10. The Six Thinking Hats exercise is not always easy to implement. If members cannot follow
the rules, ________.
Page 2 of 12
Chapter 4: Creativity, Innovation, and Invention
Chapter 4: Creativity, Innovation, and Invention
* = Correct answer
Multiple Choice/Fill in the Blank
1. According to the text, fostering creativity and innovation ________.
A. will add essential tools to your entrepreneurial toolkit*
B. is impossible for most people
C. only produces marginal benefits for most entrepreneurs
D. helps large businesses but not small startups
Difficulty: Easy
2. The experience of being an entrepreneur can be fun, exciting, and refreshing, as long as you
do which of the following?
A. have adequate funding
B. keep your creative spirit alive and in constant motion*
C. find compatible partners
D. hire an experienced attorney to secure your intellectual property
Difficulty: Moderate
3. The ideation practice which comes from Stanford’s Design School has the objective to
________.
A. find the best idea(s) to commercialize
B. generate the one best idea and start to develop it
C. generate as many ideas as possible and start to develop some of them*
D. practice designing ideas which other companies will not know about
Difficulty: Easy
4. The human ability to feel what other humans are feeling, which in the context of creativity,
innovation, and invention is essential to beginning a process of human-centric design, is
called ________.
A. empathy*
B. feelings
C. humanity
D. sympathy
Difficulty: Easy
5. In order for human-centric design to work, ________ must be based on honest,
rational, and emotional observation.
A. brainstorming
Page 1 of 12
, OpenStax Entrepreneurship Test Bank
Chapter 4: Creativity, Innovation, and Invention
B. defining the problem*
C. empathy
D. testing
Difficulty: Easy
6. According to the text, designing for other people means building a ________.
A. good product that people want
B. prototype, which is the fourth step*
C. test, which is the fifth step
D. viable solution
Difficulty: Easy
7. Brainstorming creatively means going beyond ________.
A. ideation to find a viable product
B. the basic prototype originally designed
C. journaling your best thoughts
D. the common basic whiteboard scribbling*
Difficulty: Moderate
8. To delve more deeply into ideation as a practice, the text introduced the Six Thinking
Hats method, where the White Hat ________.
A. brings raw emotion to the mix and offers sensibilities without having to justify them
B. acts as information gatherer by conducting research and bringing quantitative analysis to the
discussion*
C. thinks creatively, introduces change, and provokes other members when needed
D. brings the “logical positive” of optimism to the group; encourages solving small and large
problems
Difficulty: Easy
9. Using the Six Thinking Hats and being able to embody one mode of thinking ________.
A. frees you from considering other aspects of a problem that can limit creativity when you are
looking for a solution*
B. frees you from considering other aspects of a problem that can enhance creativity when you
are looking for a solution
C. can limit you from considering other aspects of a problem that may lead you to the wrong
solution
D. limits creativity and is rarely recommended except for the most experienced entrepreneurs
Difficulty: Moderate
10. The Six Thinking Hats exercise is not always easy to implement. If members cannot follow
the rules, ________.
Page 2 of 12
