OpenStax Entrepreneurship Test Bank
Chapter 6: Problem Solving and Need Recognition Techniques
Chapter 6: Problem Solving and Need Recognition Techniques
* = Correct answer
Multiple Choice/Fill in the Blank
1. Which of the following happens when the entrepreneur notes a gap between societal or
customer needs and the actual circumstances?
A. brainstorming
B. creativity
C. human-centered design
D. need awareness*
Difficulty: Easy
2. Which of the following is a systematic process for maximizing continuous improvement
through minimizing surplus?
A. creativity
B. human-centered design
C. lean processes*
D. storyboarding
Difficulty: Easy
3. How is creative problem solving a logical process?
A. It can be applied to internal and external processes as well as external product development.
B. It involves more than just making decisions and acting upon those decisions.
C. After collecting all the relevant information, the entrepreneur lists as many causes of the
problem as possible.
D. The steps are repeated cyclically until the entrepreneur develops an innovative solution.*
Difficulty: Difficult
4. Which of the following characterizes a great team?
A. from the same department and cohesive
B. have chemistry, and are cohesive and diverse*
C. include a limited number of members that are diverse
D. solve the problem in the least amount of time
Difficulty: Moderate
5. Which of the following is the process of presenting an idea in a step-by-step graphic format?
A. brainstorming
B. human-centered design
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, OpenStax Entrepreneurship Test Bank
Chapter 6: Problem Solving and Need Recognition Techniques
C. lean process
D. storyboarding*
Difficulty: Easy
6. How is design thinking an “empathy-driven process”?
A. It focuses on the needs of the customer and creating the customer experience.*
B. It focuses on the bottom line and making the most cost-effective product.
C. It focuses on only the physical attributes of the product and packaging.
D. The process utilizes design engineers and is not applied to digital interactions.
Difficulty: Difficult
7. Which three spaces compose the design thinking process?
A. creativity, inspiration, and storyboarding
B. inspiration, ideation, and implementation*
C. implementation, brainstorming, and lean processes
D. creativity, brainstorming, and ideation
Difficulty: Moderate
8. Why does the design thinking process use the term “spaces” instead of phases?
A. because the term space is generally used in the design field
B. because the focus is on the customer rather than the product
C. because the spaces can happen simultaneously*
D. because the process is conducted in a typical meeting-type space
Difficulty: Easy
9. Which of the following involves combining existing concepts to create something new?
A. brainstorming
B. ideation
C. inspiration
D. mash-up*
Difficulty: Easy
10. In lean processes, the external environment ________.
A. includes employees and internal practices and procedures
B. encompasses customers, industry trends, and the competition*
C. is not necessary to consider because it does not directly impact the organization
D. should lead to advantages in the internal environment
Difficulty: Moderate
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Chapter 6: Problem Solving and Need Recognition Techniques
Chapter 6: Problem Solving and Need Recognition Techniques
* = Correct answer
Multiple Choice/Fill in the Blank
1. Which of the following happens when the entrepreneur notes a gap between societal or
customer needs and the actual circumstances?
A. brainstorming
B. creativity
C. human-centered design
D. need awareness*
Difficulty: Easy
2. Which of the following is a systematic process for maximizing continuous improvement
through minimizing surplus?
A. creativity
B. human-centered design
C. lean processes*
D. storyboarding
Difficulty: Easy
3. How is creative problem solving a logical process?
A. It can be applied to internal and external processes as well as external product development.
B. It involves more than just making decisions and acting upon those decisions.
C. After collecting all the relevant information, the entrepreneur lists as many causes of the
problem as possible.
D. The steps are repeated cyclically until the entrepreneur develops an innovative solution.*
Difficulty: Difficult
4. Which of the following characterizes a great team?
A. from the same department and cohesive
B. have chemistry, and are cohesive and diverse*
C. include a limited number of members that are diverse
D. solve the problem in the least amount of time
Difficulty: Moderate
5. Which of the following is the process of presenting an idea in a step-by-step graphic format?
A. brainstorming
B. human-centered design
Page 1 of 11
, OpenStax Entrepreneurship Test Bank
Chapter 6: Problem Solving and Need Recognition Techniques
C. lean process
D. storyboarding*
Difficulty: Easy
6. How is design thinking an “empathy-driven process”?
A. It focuses on the needs of the customer and creating the customer experience.*
B. It focuses on the bottom line and making the most cost-effective product.
C. It focuses on only the physical attributes of the product and packaging.
D. The process utilizes design engineers and is not applied to digital interactions.
Difficulty: Difficult
7. Which three spaces compose the design thinking process?
A. creativity, inspiration, and storyboarding
B. inspiration, ideation, and implementation*
C. implementation, brainstorming, and lean processes
D. creativity, brainstorming, and ideation
Difficulty: Moderate
8. Why does the design thinking process use the term “spaces” instead of phases?
A. because the term space is generally used in the design field
B. because the focus is on the customer rather than the product
C. because the spaces can happen simultaneously*
D. because the process is conducted in a typical meeting-type space
Difficulty: Easy
9. Which of the following involves combining existing concepts to create something new?
A. brainstorming
B. ideation
C. inspiration
D. mash-up*
Difficulty: Easy
10. In lean processes, the external environment ________.
A. includes employees and internal practices and procedures
B. encompasses customers, industry trends, and the competition*
C. is not necessary to consider because it does not directly impact the organization
D. should lead to advantages in the internal environment
Difficulty: Moderate
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