WGU D077 MODULE 2 TEST QUESTIONS AND CORRECT
ANSWERS LATEST 2026
Marketing plan, "A comprehensive document or blueprint, informed by analysis
of the organization, customer, and market environment, that outlines marketing
efforts (including objectives, strategies, and tactics) for an identified period"
The ANSWER
A mission statement that explains the purpose of the marketing strategy and the
issue it aims to address
situational analysis, "A collection of methods that marketers use to analyze and
understand an organization's capabilities, customers, and business environment"
The ANSWER
SWOT analysis, "Analysis of the internal, controllable factors (strengths and
weaknesses) and external, uncontrollable factors (opportunities and threats) that
influence an organization" The ANSWER
"Combinations of skills, processes, human abilities, and competencies that are
unique to an organization" is the definition of organizational capabilities. The
ANSWER
SMART, "Specific, Measurable, Achievable, Result-oriented, Time bound" -
ANSWER
Target market: a particular consumer base that a business focuses its marketing
efforts on
The Boston Consulting Group (BCG) Matrix is a planning tool that maps a
company brand's strategic position using a quadrant based on the brand's market
share and the market's potential for growth.
Porter's Five factors Model is a planning tool that offers a framework for
identifying and evaluating the competitive factors that impact a business's
environment and profitability.
ANSWERS LATEST 2026
Marketing plan, "A comprehensive document or blueprint, informed by analysis
of the organization, customer, and market environment, that outlines marketing
efforts (including objectives, strategies, and tactics) for an identified period"
The ANSWER
A mission statement that explains the purpose of the marketing strategy and the
issue it aims to address
situational analysis, "A collection of methods that marketers use to analyze and
understand an organization's capabilities, customers, and business environment"
The ANSWER
SWOT analysis, "Analysis of the internal, controllable factors (strengths and
weaknesses) and external, uncontrollable factors (opportunities and threats) that
influence an organization" The ANSWER
"Combinations of skills, processes, human abilities, and competencies that are
unique to an organization" is the definition of organizational capabilities. The
ANSWER
SMART, "Specific, Measurable, Achievable, Result-oriented, Time bound" -
ANSWER
Target market: a particular consumer base that a business focuses its marketing
efforts on
The Boston Consulting Group (BCG) Matrix is a planning tool that maps a
company brand's strategic position using a quadrant based on the brand's market
share and the market's potential for growth.
Porter's Five factors Model is a planning tool that offers a framework for
identifying and evaluating the competitive factors that impact a business's
environment and profitability.
