WGU D376 – VQM2 Task 2: Develop
Pricing Strategies and Tactics | 2026
Update with complete solutions.
Task Overview & Requirements
Course: VQM2 - Marketing Applications
Task Title: Develop Pricing Strategies and Tactics
Task Type: Performance Assessment
Word Count: Typically 1,500-2,500 words
Key Components: Market analysis, pricing strategy development, tactical
implementation plan
Section 1: Understanding the Task Requirements
Scenario Context
You are a marketing manager tasked with developing pricing strategies for a
product/service in a specific market scenario. Common scenarios include:
• New product launch
• Market entry against established competitors
• Response to competitor pricing changes
, • Product line expansion
• Repositioning in the market
Required Deliverables
1. Market Analysis (20-25%)
2. Pricing Strategy Development (30-35%)
3. Tactical Implementation Plan (25-30%)
4. Monitoring & Control Mechanisms (10-15%)
5. References (APA format)
Evaluation Criteria
• Analysis Depth: Comprehensive market understanding
• Strategy Justification: Evidence-based reasoning
• Practical Application: Realistic implementation
• Integration: Coherent connection between sections
• Professionalism: Format, grammar, citations
Section 2: Market Analysis Framework
A. External Environment Analysis (PESTEL)
Political Factors:
• Government regulations affecting pricing
• Tax policies
• Trade restrictions/tariffs
• Political stability in target markets
, Economic Factors:
• Inflation rates
• Disposable income levels
• Economic growth trends
• Currency exchange rates (if international)
Social Factors:
• Demographic shifts
• Cultural attitudes toward pricing/value
• Consumer lifestyle changes
• Social media influence on perception
Technological Factors:
• Production cost changes due to technology
• E-commerce platform capabilities
• Price comparison technology
• Digital payment systems
Environmental Factors:
• Sustainability concerns affecting costs
• "Green" premium acceptance
• Environmental regulations
Legal Factors:
• Price fixing laws
• Minimum pricing regulations
• Consumer protection laws
• Intellectual property considerations
Pricing Strategies and Tactics | 2026
Update with complete solutions.
Task Overview & Requirements
Course: VQM2 - Marketing Applications
Task Title: Develop Pricing Strategies and Tactics
Task Type: Performance Assessment
Word Count: Typically 1,500-2,500 words
Key Components: Market analysis, pricing strategy development, tactical
implementation plan
Section 1: Understanding the Task Requirements
Scenario Context
You are a marketing manager tasked with developing pricing strategies for a
product/service in a specific market scenario. Common scenarios include:
• New product launch
• Market entry against established competitors
• Response to competitor pricing changes
, • Product line expansion
• Repositioning in the market
Required Deliverables
1. Market Analysis (20-25%)
2. Pricing Strategy Development (30-35%)
3. Tactical Implementation Plan (25-30%)
4. Monitoring & Control Mechanisms (10-15%)
5. References (APA format)
Evaluation Criteria
• Analysis Depth: Comprehensive market understanding
• Strategy Justification: Evidence-based reasoning
• Practical Application: Realistic implementation
• Integration: Coherent connection between sections
• Professionalism: Format, grammar, citations
Section 2: Market Analysis Framework
A. External Environment Analysis (PESTEL)
Political Factors:
• Government regulations affecting pricing
• Tax policies
• Trade restrictions/tariffs
• Political stability in target markets
, Economic Factors:
• Inflation rates
• Disposable income levels
• Economic growth trends
• Currency exchange rates (if international)
Social Factors:
• Demographic shifts
• Cultural attitudes toward pricing/value
• Consumer lifestyle changes
• Social media influence on perception
Technological Factors:
• Production cost changes due to technology
• E-commerce platform capabilities
• Price comparison technology
• Digital payment systems
Environmental Factors:
• Sustainability concerns affecting costs
• "Green" premium acceptance
• Environmental regulations
Legal Factors:
• Price fixing laws
• Minimum pricing regulations
• Consumer protection laws
• Intellectual property considerations
