,This page intentionally left blank
,Shipping Strategy
With roughly three-quarters of the earth’s surface covered with water,
it is needless to say that shipping plays a major role in world trade. In
fact, it is one of the most international industries, and has an impact on
each and every one of us every day. Ships transport the food we eat, the
clothes we wear, the cars we drive, the materials used to build our
homes, and the fuel that heats them. Yet traditional shipping
companies – ones that combine various aspects of shipping under one
organizational roof – are on the decline. They are gradually being
replaced by new, more specialized companies with more strategic
clarity and managerial focus. In Shipping Strategy, Peter Lorange draws
on his extensive experience in the shipping industry to show how
companies can adapt to the fast-moving and volatile world of maritime
business by devising strategies for future success, including
specialization and innovation.
peter lorange is the Kristian Gerhard Jebsen Professor of
International Shipping at IMD in Lausanne, Switzerland. He retired in
2008 after fifteen years as President of IMD, is a former president of the
Norwegian School of Management BI and, before this, was affiliated
with the Wharton School, University of Pennsylvania, and The Sloan
School of Management, Massachusetts Institute of Technology.
Professor Lorange is the former owner of a Norwegian shipping
company and is also a board member of several shipping firms. He has
written or edited 15 books and some 110 articles on the topics of global
strategic management, strategic planning, and entrepreneurship for
growth. His most recent book is Thought Leadership Meets Business
(Cambridge, 2008).
,
,Shipping Strategy
With roughly three-quarters of the earth’s surface covered with water,
it is needless to say that shipping plays a major role in world trade. In
fact, it is one of the most international industries, and has an impact on
each and every one of us every day. Ships transport the food we eat, the
clothes we wear, the cars we drive, the materials used to build our
homes, and the fuel that heats them. Yet traditional shipping
companies – ones that combine various aspects of shipping under one
organizational roof – are on the decline. They are gradually being
replaced by new, more specialized companies with more strategic
clarity and managerial focus. In Shipping Strategy, Peter Lorange draws
on his extensive experience in the shipping industry to show how
companies can adapt to the fast-moving and volatile world of maritime
business by devising strategies for future success, including
specialization and innovation.
peter lorange is the Kristian Gerhard Jebsen Professor of
International Shipping at IMD in Lausanne, Switzerland. He retired in
2008 after fifteen years as President of IMD, is a former president of the
Norwegian School of Management BI and, before this, was affiliated
with the Wharton School, University of Pennsylvania, and The Sloan
School of Management, Massachusetts Institute of Technology.
Professor Lorange is the former owner of a Norwegian shipping
company and is also a board member of several shipping firms. He has
written or edited 15 books and some 110 articles on the topics of global
strategic management, strategic planning, and entrepreneurship for
growth. His most recent book is Thought Leadership Meets Business
(Cambridge, 2008).
,
