,E-Business Innovation and
Process Management
In Lee, Western Illinois University, USA
Cybertech Publishing
Hershey • London • Melbourne • Singapore
,Acquisition Editor: Kristin Klinger
Senior Managing Editor: Jennifer Neidig
Managing Editor: Sara Reed
Assistant Managing Editor: Sharon Berger
Development Editor: Kristin Roth
Copy Editor: Toni Fitzgerald
Typesetter: Jamie Snavely
Cover Design: Lisa Tosheff
Printed at: Yurchak Printing Inc.
Published in the United States of America by
CyberTech Publishing (an imprint of Idea Group Inc.)
701 E. Chocolate Avenue
Hershey PA 17033
Tel: 717-533-8845
Fax: 717-533-8661
E-mail:
Web site: http://www.cybertech-pub.com
and in the United Kingdom by
CyberTech Publishing (an imprint of Idea Group Inc.)
3 Henrietta Street
Covent Garden
London WC2E 8LU
Tel: 44 20 7240 0856
Fax: 44 20 7379 0609
Web site: http://www.eurospanonline.com
Copyright © 2007 by Idea Group Inc. All rights reserved. No part of this book may be reproduced in any
form or by any means, electronic or mechanical, including photocopying, without written permission from the
publisher.
Product or company names used in this book are for identification purposes only. Inclusion of the names of the
products or companies does not indicate a claim of ownership by IGI of the trademark or registered trademark.
Library of Congress Cataloging-in-Publication Data
E-business innovation and process management / In Lee, editor.
p. cm.
Summary: “This book provides researchers and practitioners with valuable information on advances and
developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business
models, e-business strategies, online consumer behavior, e-business process modeling and practices, electronic
communication adoption and service provider strategies, privacy policies, and implementation issues”--Pro-
vided by publisher.
Includes bibliographical references and index.
ISBN 1-59904-277-0 (hardcover) -- ISBN 1-59904-278-9 (softcover) -- ISBN 1-59904-279-7 (ebook)
1. Electronic commerce. I. Lee, In, 1958-
HF5548.32.E17735 2006
658.8’72--dc22
2006031357
British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.
All work contributed to this book is new, previously-unpublished material. The views expressed in this book are
those of the authors, but not necessarily of the publisher.
, E-Business Innovation and
Process Management
Table of Contents
Preface...........................................................................................................................vii
Section I: E-Business Models
Chapter I
Different Types of Business-to-Business Integration: Extended Enterprise
Integration vs. Market B2B Integration...................................................................... 1
Frank Goethals, Katholieke Universiteit Leuven, Belgium
Jacques Vandenbulcke, Katholieke Universiteit Leuven, Belgium
Wilfried Lemahieu, Katholieke Universiteit Leuven, Belgium
Monique Snoeck, Katholieke Universiteit Leuven, Belgium
Chapter II
E-Business Models in B2B: A Process-Based Categorization and Analysis of
Business-to-Business Models....................................................................................... 18
Mahesh Raisinghani, Texas Woman’s University, USA
Turan Melemez, Purdue University, USA
Lijie Zou, Purdue University, USA
Chris Paslowski, Purdue University, USA
Irma Kikvidze, Purdue University, USA
Susanne Taha, Purdue University, USA
Klaus Simons, Purdue University, USA
Process Management
In Lee, Western Illinois University, USA
Cybertech Publishing
Hershey • London • Melbourne • Singapore
,Acquisition Editor: Kristin Klinger
Senior Managing Editor: Jennifer Neidig
Managing Editor: Sara Reed
Assistant Managing Editor: Sharon Berger
Development Editor: Kristin Roth
Copy Editor: Toni Fitzgerald
Typesetter: Jamie Snavely
Cover Design: Lisa Tosheff
Printed at: Yurchak Printing Inc.
Published in the United States of America by
CyberTech Publishing (an imprint of Idea Group Inc.)
701 E. Chocolate Avenue
Hershey PA 17033
Tel: 717-533-8845
Fax: 717-533-8661
E-mail:
Web site: http://www.cybertech-pub.com
and in the United Kingdom by
CyberTech Publishing (an imprint of Idea Group Inc.)
3 Henrietta Street
Covent Garden
London WC2E 8LU
Tel: 44 20 7240 0856
Fax: 44 20 7379 0609
Web site: http://www.eurospanonline.com
Copyright © 2007 by Idea Group Inc. All rights reserved. No part of this book may be reproduced in any
form or by any means, electronic or mechanical, including photocopying, without written permission from the
publisher.
Product or company names used in this book are for identification purposes only. Inclusion of the names of the
products or companies does not indicate a claim of ownership by IGI of the trademark or registered trademark.
Library of Congress Cataloging-in-Publication Data
E-business innovation and process management / In Lee, editor.
p. cm.
Summary: “This book provides researchers and practitioners with valuable information on advances and
developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business
models, e-business strategies, online consumer behavior, e-business process modeling and practices, electronic
communication adoption and service provider strategies, privacy policies, and implementation issues”--Pro-
vided by publisher.
Includes bibliographical references and index.
ISBN 1-59904-277-0 (hardcover) -- ISBN 1-59904-278-9 (softcover) -- ISBN 1-59904-279-7 (ebook)
1. Electronic commerce. I. Lee, In, 1958-
HF5548.32.E17735 2006
658.8’72--dc22
2006031357
British Cataloguing in Publication Data
A Cataloguing in Publication record for this book is available from the British Library.
All work contributed to this book is new, previously-unpublished material. The views expressed in this book are
those of the authors, but not necessarily of the publisher.
, E-Business Innovation and
Process Management
Table of Contents
Preface...........................................................................................................................vii
Section I: E-Business Models
Chapter I
Different Types of Business-to-Business Integration: Extended Enterprise
Integration vs. Market B2B Integration...................................................................... 1
Frank Goethals, Katholieke Universiteit Leuven, Belgium
Jacques Vandenbulcke, Katholieke Universiteit Leuven, Belgium
Wilfried Lemahieu, Katholieke Universiteit Leuven, Belgium
Monique Snoeck, Katholieke Universiteit Leuven, Belgium
Chapter II
E-Business Models in B2B: A Process-Based Categorization and Analysis of
Business-to-Business Models....................................................................................... 18
Mahesh Raisinghani, Texas Woman’s University, USA
Turan Melemez, Purdue University, USA
Lijie Zou, Purdue University, USA
Chris Paslowski, Purdue University, USA
Irma Kikvidze, Purdue University, USA
Susanne Taha, Purdue University, USA
Klaus Simons, Purdue University, USA
