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INSIDE LVMH – Final Exam – Academic Year 2025–2026 – Complete exam questions and answers on luxury management

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This document provides a full set of final exam questions and correct answers for the INSIDE LVMH course. It covers LVMH’s business model, maisons and divisions, luxury values, creativity, sustainability, omnichannel strategy, customer experience, retail, innovation, diversity, and operations within the luxury industry. The material is well suited for final exam preparation, revision of key concepts, and a structured overview of how LVMH approaches luxury management.

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Institution
INSIDE LVMH
Module
INSIDE LVMH

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INSIDE LVMH FINAL EXAM 2026
QUESTIONS AND ANSWERS



What business sector generated the highest share of revenues in 2021? - correct
answer -fashion & leather goods




How many stores does LVMH manage? - correct answer -5,500




Which was the first Perfume launched in 1947 by Christian Dior? - correct
answer -Miss Dior




What are the key drivers for selective retailing maisons? - correct answer --
Constant innovation
-Personalisation of relationships
-Transforming shopping in a unique experience




Select the latest Maison who joined the LVMH Watches & Jewelry division. -
correct answer -Tiffany & Co




Among the following activities, which one(s) can you find in the other activities
sector ? - correct answer -- Culture
-Art

,-Lifestyle
-Hospitality




Which is the latest Maison created in the Perfumes & Cosmetics division? -
correct answer -STELLA by Stella McCartney




How many Maison are these with in the LVMH Group? - correct answer -More
than 75




How many employees work at LVMH? - correct answer -175,000




Eminete is a new Maison of the Wine & Spirits division and offers high
qualitative. - correct answer -Rum




What are the core values of LVMH? - correct answer -- Creativity &
Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment




According to Bain & Company, by 2025 online sales will represent
- correct answer -More than 30% of the luxury sales

, Select the appropriate sentences related to LVMH omnichannel strategy -
correct answer -- Omnichannel is a client - centric approach aimed at providing
a consistent, qualitative, and seamless customer experience across all channels
and geographic.


- Establishlising a smooth omnichannel customer experience requires cross
collaboration across all teams, departments, and through all activities from
warehouses to stores.




Looking at distribution, is Brick and Mortar still important part of the luxury
story? - correct answer -Yes




Which of the following statements are part of the 6 pillars of the LVMH
business model? - correct answer -- Sustaining savior faire

- Creating synergies
- Balance across business segments and locations
- Decentralized organization



Which characteristics may help to measure the luxuriousness of an offer? -
correct answer -- Price

- Quality
- Scarcity

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Institution
INSIDE LVMH
Module
INSIDE LVMH

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Uploaded on
January 21, 2026
Number of pages
19
Written in
2025/2026
Type
Exam (elaborations)
Contains
Questions & answers

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