TEST BANK FOR Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th edition by Michael R. Solomon , Darren W. Dahl , Bonnie Simpson ISBN:9780137652167 COMPLETE GUIDE WITH RATIONALES 100% VERIFIED A+ GRADE ASSURED!!!!!!NEW LATEST UPDATE!!!!!

TEST BANK For Consumer Behaviour:
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ii Buying, Having, and Being, Canadian Edition,
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ii 9th Edition, 2024 by Michael R. Solomon
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ii Chapters 1 - 15 iW
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,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solom
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on) Chapter 1
WF W F An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it usef
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ul to learn their interests in music or clothing, how they spend their leisure t
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ime, and even their attitudes about social issues, to be able to categorize cons
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umers according to their lifestyles. This sort of information is called:
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A) core values. W F




B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: B
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ll: Application
Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive dis
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plays can generate additional sales of particular items. From a marketer's
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perspective, this is: W F W F




A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. WF




D) a loss W F




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FANSWER
:
A
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ll: Application
Objective: L1-01 Consumer behaviour is a process.
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,3) John is the vice president of marketing for a local tour guide company. He is
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, concerned that his customers are not recommending his company to their fr
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iends. For John, this problem is a:
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A) purchase issue. WF




B) demographic problem. WF




C) prepurchase issue. WF




D) post purchase issue.
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ANSWER:
ii D
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Page Ref: 3 Ski
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ll: Application
Objective: L1-01 Consumer behaviour is a process.
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