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Exam (elaborations)

ADVERTISING AGENCY MANAGEMENT FINAL EXAM TEST QUESTIONS AND ANSWERS

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ADVERTISING AGENCY MANAGEMENT FINAL EXAM TEST QUESTIONS AND ANSWERS

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Uploaded on
January 18, 2026
Number of pages
10
Written in
2025/2026
Type
Exam (elaborations)
Contains
Questions & answers

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  • advertising agency management final exam test ques

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ADVERTISING AGENCY
MANAGEMENT FINAL EXAM TEST
QUESTIONS AND ANSWERS
WhichAofAtheseAwasAaAkeyAdevelopmentAinAtheAevolutionAofAtheAmodernAadAagency?A-
ACORRECTAANSWERS-ClientAconsolidation




WhichAofAtheAfollowingAisAaAdepartmentAinAaAtraditionalAadAagency?A-ACORRECTAANSWERS-
BrandingAandAgraphicAdesign



WhichAofAtheseAisAaABelow-the-LineAdiscipline?A-ACORRECTAANSWERS-PublicARelations



WhichAofAtheseAisAanAadvantageAofAoperatingAaAfull-serviceAadvertisingAagency?A-
ACORRECTAANSWERS-ReducesAbillingsAtoAtheAclient




WhichAofAtheseAisAaAnon-revenueAsupportAdepartmentAinAanAadAagency?A-ACORRECTAANSWERS-
HumanAResources



WhatAchiefAfunctionAdoAadAagenciesAprovideAtoAclients?A-ACORRECTAANSWERS-Communication



TheAaccountAmanagerAisAresponsibleAfor:A-ACORRECTAANSWERS-
TheAintegrationAandAcoordinationAofAallAservicesAprovidedAtoAtheAclient



TheAjobAofAconsumerAandAmarketAresearchAfallsAto:A-ACORRECTAANSWERS-
TheAAccountAPlanningADepartment



TheAemergenceAofAindependentAmediaAcompaniesAwasAcausedAby:A-ACORRECTAANSWERS-
EconomiesAofAscale,AclientsAdemandingAlowerApricesAforAmedia

, TheAmediaAcontactAaccountAmanagersAworkAmostAcloselyAwithAis:A-ACORRECTAANSWERS-
MediaAplanner



TheAAccountAManagementAInformationASystemA(AIMS):A-ACORRECTAANSWERS-
IsAwhereArelevantAreports,AdocumentsAandAplansAareAstored



TheAAMISAstores:A-ACORRECTAANSWERS-ImportantAdocumentsAandAreports



TheAconferenceAreport:A-ACORRECTAANSWERS-
ProvidesAaArecordAofAclientAdirectionAasAtheAresultAofAaAmeeting



TheACampaignABrief:A-ACORRECTAANSWERS-
ProvidesAanAoverviewAofAallAtheAmovingApartsAinAaAcampaign'sAdevelopment



TheACreativeABrief:A-ACORRECTAANSWERS-
ServesAasAdirection,AinformationAandAinspirationAforAtheAcreativeAteams



WhenAgivingApresentations,AitAisAimportantAto:A-ACORRECTAANSWERS-
BuildAaAsteadyAcaseAsupportingAtheAagencyArecommendation



TheApurposeAofAtheAstatusAreportAisAto:A-ACORRECTAANSWERS-
KeepAtrackAofAallAongoingAprojects,AwithAstatus,AnextAsteps,AtimingAandAresponsibilities



BestApracticesAforAtimeAmanagementAandAprojectAtrackingAsystemsAinclude:A-
ACORRECTAANSWERS-BuildsAinAsufficientAtimeAforAclientAapprovals




WhatAtraitsAdoAclientsAlookAforAfromAtheirAaccountAmanagers?A-ACORRECTAANSWERS-
Collaboration,AobjectivityAandAcandor
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