INTERNAL EXAM QUESTIONS WITH
CORRECT ANSWERS
ThisOinternalOanalysisOtoolOisOusedOtoOseeOifOaOfirm'sOactivitiesOcanOprovideOaOcompetitiveOadvanta
geObyOexaminingOeachOelementOofOaOfirm'sOprimaryOandOsupportiveOactivities.O-
OCORRECTOANSWERS-ValueOChainOAnalysis
WhatOmodelOexaminesOanyOresources,Ocapabilities,OandOcompetenciesOofOtheOfirmOthatOmayOprov
ideOaOcompetitiveOadvantage?O-OCORRECTOANSWERS-Resource-basedOview
SouthwestOAirlinesOisOaOmajorOAmericanOairlineOandOtheOworld'sOlargestOlow-
costOcarrier.OInsteadOofOfollowingOtheOtypicalO"hubOandOspokeOsystem,"OSouthwestOdoesOnotOhave
OaOhubOairportOandOprefersOinsteadOconnectingOcitiesOdirectly.OAdditionally,OSouthwestOonlyOusesO
oneOtypeOofOairplane,OtheOBoeingO737.OBecauseOofOtheseOtwoOmajorOfactors,OSouthwestOgainsOeffi
ciencyOallowingOforObetterOprofitability.OThisOisOanOexampleOofO-OCORRECTOANSWERS-
ManagingOFirmOResources
WhileOresourcesOreferOtoOwhatOanOorganizationOowns,O__________OreferOtoOwhatOanOorganization
OcanOdo.O-OCORRECTOANSWERS-Capabilities
SouthwestOAirlines,OfoundedOinO1977,OhasOalwaysOdifferedOfromOtheOtraditionalOairlineOindustryOi
nOmanyOways.OAOfewOexamplesOofOthisOwouldObeOtheOstrongOsenseOofOcompanyOloyaltyOfromOpass
engersOandOemployeesOandOtheirOstockOtickerO(LUV)OtoOpayOhomageOtoOwhereOtheyOoriginatedO(L
oveOFields).OTheseOwouldObothObeOexamplesOofOSouthwest'sO-OCORRECTOANSWERS-
OrganizationalOculture
WhatOareOresourcesOthatOcanObeOreadilyOseen,Otouched,OandOquantifiedO(i.e.OphysicalOassets)?O-
OCORRECTOANSWERS-TangibleOresources
, AccordingOtoOresource-
basedOtheory,OorganizationsOthatOownO"strategicOresources"OhaveOimportantOcompetitiveOadvant
agesOoverOorganizationsOthatOdoOnot.OAOresourceOisOstrategicOtoOtheOextentOthatOitOfollowsOtheOVRI
OOframework.OWhichOofOtheseOscenariosOforOBMWOdoesOnotOalignOwithOtheOVRIOOframework?O-
OCORRECTOANSWERS-BMW,OVolvo,OandOAudiOallOuseOtheOsameOnavigationOtechnology.
WhyOareOcashOandOtrucksOnotOconsideredOtoObeOstrategicOresources?O-OCORRECTOANSWERS-
AnOorganization'sOcompetitorOcanOreadilyOacquireOthem
H&SOCo.OisOaOcompanyOthatOproducesOchocolates.OTheyOareOlookingOtoOimproveOtheirOsalesOasOwel
lOasOmakeOtheirOcompanyOmoreOdesirableOandOuniqueOinOtheOindustry.OWhatOareOtheObestOstepsOt
heyOcouldOtakeOforOsustainableOcompetitiveOadvantage?O-OCORRECTOANSWERS-
AddOaOnewOingredientOthatOwillOaddOaOuniqueOflavorOtoOtheirOchocolateOrecipeOandOthatOwillObeOdi
fficultOtoOimitate,OandOaddOaOpatentOonOtheOrecipe
WhenOaObusinessOhasOorganizationalOsystems,Oprocesses,OandOstructuresOinOplaceOtoOcapitalizeOon
OresourcesOforOaOcompetitiveOadvantage,OitOisOanOexampleOofO-OCORRECTOANSWERS-
BeingOorganizedOtoOcaptureOvalue
SouthwestOAirline'sOcultureOprovidesOtheOfirmOwithOuniquelyOstrongOemployeeOrelationsOinOanOind
ustryOwhereOstrikes,Olayoffs,OandOpoorOmoraleOareOcommon.OWhichOofOtheOfollowingOdescribesOth
isOresource?O-OCORRECTOANSWERS-Rare
TheOKrustyOKrabOisOoneOofOtheOmostOsuccessfulOunderseaOrestaurants.OItOhasOanOold-
fashionedObutOuniqueOinteriorOdesign,OandOitOoffersOaOuniqueOproductOwithOaOsecretOformulaOtoOc
reateOtheOKrabbyOPatty.OTheOformulaOallowsOforOstandardizationOofOexperienceOforOcustomersOwh
oOorderOtheOfamousOsandwich,OandOitOisOonlyOknownOtoOtheOrestaurant'sOthreeOemployees.OWhile
OtheOlimitedOnumberOofOemployeesOgivesOcustomersOaOpersonalOserviceOexperience,OtheOqualityOo
fOcustomerOservicesOvariesOwidelyObyOemployee--
beingOeitherOoverlyOattentiveOorOtotallyOindifferent.OTheOrestaurant'sOcultureOisOprimarilyOprofit-
drivenOandOunforgivingOtoOunderperformingOemployees,OwithOcompanyOleadershipOencouragingOl
ongOworkdaysOandOveryOlimitedOvacationOtime.OFromOaOresource-
basedOview,OwhichOofOtheOfollowingOisOmostOaccurateOregardingOtheOrestaurant'sOinternalOenviron