MKT315 Final Exam Questions with Correct Answers| Latest Update Guaranteed Success
Noise Unplanned sudden sound distracting an ad reader preventing him from recalling the
message
Frequency The number of times an average person in the target market is exposed to a
message
Expands market & sales coverage What advantage does adding new channels to a
multichannel distribution system provide?
Public relations What incorporates the use of webpages, sponsorships, press releases &
special events?
Pre-approach A salesperson seeks to discover information about a prospective buyer
Analytics What do you need to review to determine the success of the recent digital
marketing campaign?
Presentation A salesperson presents the value of the product & offers solutions to customer
problems
Testimonial James, the web designer, included a ___________ page in order to share
positive consumer reviews
No printing costs Why is it beneficial to use digital catalogs?
Local SEO What does Rocket Burger implement in order to optimize local search engine
queries?
, Premiums Free or minimal cost items offered by companies to entice customers to buy their
product
Include customer service values The ROI equation does not:
Discovering the target audience What should an effective IMC & promotion program begin
with?
Samples What do companies offer in order to provide customer with an opportunity to try
their product?
The message In the communication process, an advertisement of a particular phone model
is considered
Direct What marketing channel is used to sell products exclusively door-to-door?
Price elasticity of demand How does one measure price sensitivity to determine
adjustments in price and qty demand?
Closing Which step of the selling process would one ask for the order after overcoming each
objection?
The Internet What can customers use to acquire info about products instead of depending
on marketing data?
Production is optimized & profitability peaks The point with the largest vertical distance
between teetotal rev. & total costs.
Noise Unplanned sudden sound distracting an ad reader preventing him from recalling the
message
Frequency The number of times an average person in the target market is exposed to a
message
Expands market & sales coverage What advantage does adding new channels to a
multichannel distribution system provide?
Public relations What incorporates the use of webpages, sponsorships, press releases &
special events?
Pre-approach A salesperson seeks to discover information about a prospective buyer
Analytics What do you need to review to determine the success of the recent digital
marketing campaign?
Presentation A salesperson presents the value of the product & offers solutions to customer
problems
Testimonial James, the web designer, included a ___________ page in order to share
positive consumer reviews
No printing costs Why is it beneficial to use digital catalogs?
Local SEO What does Rocket Burger implement in order to optimize local search engine
queries?
, Premiums Free or minimal cost items offered by companies to entice customers to buy their
product
Include customer service values The ROI equation does not:
Discovering the target audience What should an effective IMC & promotion program begin
with?
Samples What do companies offer in order to provide customer with an opportunity to try
their product?
The message In the communication process, an advertisement of a particular phone model
is considered
Direct What marketing channel is used to sell products exclusively door-to-door?
Price elasticity of demand How does one measure price sensitivity to determine
adjustments in price and qty demand?
Closing Which step of the selling process would one ask for the order after overcoming each
objection?
The Internet What can customers use to acquire info about products instead of depending
on marketing data?
Production is optimized & profitability peaks The point with the largest vertical distance
between teetotal rev. & total costs.
