MAS 101 Exam 2 Questions with Correct Answers 100% Verified| Guaranteed Success
Reasons for the television freeze: 1952 to 1958 -Concerns about frequency interference
and the relatively small no. of VHF channels
Cosequences of the tv freeze - In non-tv cities;movie audiences increased.
-Cities with TV stations, however, saw a 20 to
40 percent drop in movie attendance during this period
-Taxi receipts and nightclub attendance also fell in TV cities, as did
library book circulation.
-Radio listening also declined in TV cities
How Quiz-show scandal happened -most of them rigged; contestant rehearsed and were
given answers to add drama
-most notorious rigging was Twenty-One, a quiz show owned by Geritol;
-A young Columbia University English professor named Charles Van Doren, won
$129,000 in 1957 during his fifteen-week run on the program;
- then a bunch of contestants from a quiz show called Dotto accused it of being fixed.
-Doren later admitted to cheating
Consequences of Quiz show scandal -big-money prime-time quiz shows ended.
-the sponsors' pressure on TV
executives to rig the programs and the subsequent fraud put an end to any role that major
sponsors had in creating TV content.
,-the fraud undermined
Americans' expectation of the democratic promise of television—to bring inexpensive
information and entertainment into every household.
-magnified
the division between "high" and "low" culture attitudes toward television.
-After the scandal, quiz shows were kept out of network prime time for forty years.
Anthology Dramas -presents a different story and a different set of characters in each
episode or season.
- Examples: Studio One, General
Electric Theater, Twilight Zone
Variety Shows entertainment made up of a variety of acts , is normally introduced by a
compère (master of ceremonies) or host.
-examples: Ed Sullivan Show
Sketch Comedy Like SNL
examples: Texaco Star Theater
Situational Comedy or Sitcoms I Love Lucy, Laverne & Shirley
I Love Lucy -1951 - CBS requested that Lucy move her successful radio show
, to television.
-her real life husband played her fictional husband.
-Production took place in Hollywood instead of NY, which at the time was the center of network
production.
-Filmed "live" by 3 cameras before studio audience.
-Syndicated reruns became feasible.
Domestic Comedy Examples:Leave it to Beaver, Andy Griffith Show, All in the Family
The Sponsorship system -early TV programs were often developed, produced, and
supported by a single sponsor.
-Having
a single sponsor for a show meant that the advertiser could easily influence the program's
content.
-Sylvester "Pat" Weaver was appointed to head of NBC, and undermined the sponsors by
increasing show times to 30 min or more.
-this made it more expensive to make shows, so a lot of sponsors backed off
Affilate Station stations that contract with a network to carry
its programs
CATV or community antenna television - originated in the
Reasons for the television freeze: 1952 to 1958 -Concerns about frequency interference
and the relatively small no. of VHF channels
Cosequences of the tv freeze - In non-tv cities;movie audiences increased.
-Cities with TV stations, however, saw a 20 to
40 percent drop in movie attendance during this period
-Taxi receipts and nightclub attendance also fell in TV cities, as did
library book circulation.
-Radio listening also declined in TV cities
How Quiz-show scandal happened -most of them rigged; contestant rehearsed and were
given answers to add drama
-most notorious rigging was Twenty-One, a quiz show owned by Geritol;
-A young Columbia University English professor named Charles Van Doren, won
$129,000 in 1957 during his fifteen-week run on the program;
- then a bunch of contestants from a quiz show called Dotto accused it of being fixed.
-Doren later admitted to cheating
Consequences of Quiz show scandal -big-money prime-time quiz shows ended.
-the sponsors' pressure on TV
executives to rig the programs and the subsequent fraud put an end to any role that major
sponsors had in creating TV content.
,-the fraud undermined
Americans' expectation of the democratic promise of television—to bring inexpensive
information and entertainment into every household.
-magnified
the division between "high" and "low" culture attitudes toward television.
-After the scandal, quiz shows were kept out of network prime time for forty years.
Anthology Dramas -presents a different story and a different set of characters in each
episode or season.
- Examples: Studio One, General
Electric Theater, Twilight Zone
Variety Shows entertainment made up of a variety of acts , is normally introduced by a
compère (master of ceremonies) or host.
-examples: Ed Sullivan Show
Sketch Comedy Like SNL
examples: Texaco Star Theater
Situational Comedy or Sitcoms I Love Lucy, Laverne & Shirley
I Love Lucy -1951 - CBS requested that Lucy move her successful radio show
, to television.
-her real life husband played her fictional husband.
-Production took place in Hollywood instead of NY, which at the time was the center of network
production.
-Filmed "live" by 3 cameras before studio audience.
-Syndicated reruns became feasible.
Domestic Comedy Examples:Leave it to Beaver, Andy Griffith Show, All in the Family
The Sponsorship system -early TV programs were often developed, produced, and
supported by a single sponsor.
-Having
a single sponsor for a show meant that the advertiser could easily influence the program's
content.
-Sylvester "Pat" Weaver was appointed to head of NBC, and undermined the sponsors by
increasing show times to 30 min or more.
-this made it more expensive to make shows, so a lot of sponsors backed off
Affilate Station stations that contract with a network to carry
its programs
CATV or community antenna television - originated in the
