ALL-IN-ONE A+ SUMMARY: CHAPTER 3 –
THE DYNAMIC MARKETING
ENVIRONMENT (2026–2027 EDITION)
Business Markets - THE CORRECT ANSWER-Buy goods and services
for further processing/to use in their production process
Reseller Markets - THE CORRECT ANSWER-Buy goods and services to
resell for profit
Marketing Intermediaries - THE CORRECT ANSWER-Firms that help
the company to promote, sell, and distribute its goods to final
buyers
Public - THE CORRECT ANSWER-Any group that has an actual interest
in or impact on an origination's ability to achier its objectives
Demography - THE CORRECT ANSWER-The study of human
population in terms of size, density, location, age, gender, race,
occupation, and other statistics.
Baby Boomers - THE CORRECT ANSWER-The 78 million people born
during the years following WWII and lasting until 1964.
Account for 25% of the population and 70% of the US's
disposable income. They buy 47% of all consumer goods.
Wealthiest generation in history.
, Generation X - THE CORRECT ANSWER-The 49 million people born
between 1965 & 1976 in the "birth dearth" following the baby
boom. Less materialistic. Prize experience over acquisition.
More skeptical. First to grow up in the internet era. Most
educated. Quality vs Quantity
Millennials/Generation Y - THE CORRECT ANSWER-Echo boomers.
8.3 million born between 1977 & 2000. Worled filled with
technology, that has become a way of life. Many strapped with
debt, high unemployment.
Generation Z - THE CORRECT ANSWER-Born after 2000. Teens,
tweens, kids. "Tomorrow's market." Utter fluency and comfort
with digital technologies.
How has the American Family changed? - THE CORRECT ANSWER-121
Million households. 20% are married with children, as opposed
to 40% in the 70s. More divorcing/separating, marrying later,
or marry in without children. More working women (58%).
What percent of US residents move each year? - THE CORRECT
ANSWER-14%
What regions of the US have grown? - THE CORRECT ANSWER-The
sunbelt region: West and South
What regions of the US have lost population - THE CORRECT
ANSWER-The midwest and northeast
THE DYNAMIC MARKETING
ENVIRONMENT (2026–2027 EDITION)
Business Markets - THE CORRECT ANSWER-Buy goods and services
for further processing/to use in their production process
Reseller Markets - THE CORRECT ANSWER-Buy goods and services to
resell for profit
Marketing Intermediaries - THE CORRECT ANSWER-Firms that help
the company to promote, sell, and distribute its goods to final
buyers
Public - THE CORRECT ANSWER-Any group that has an actual interest
in or impact on an origination's ability to achier its objectives
Demography - THE CORRECT ANSWER-The study of human
population in terms of size, density, location, age, gender, race,
occupation, and other statistics.
Baby Boomers - THE CORRECT ANSWER-The 78 million people born
during the years following WWII and lasting until 1964.
Account for 25% of the population and 70% of the US's
disposable income. They buy 47% of all consumer goods.
Wealthiest generation in history.
, Generation X - THE CORRECT ANSWER-The 49 million people born
between 1965 & 1976 in the "birth dearth" following the baby
boom. Less materialistic. Prize experience over acquisition.
More skeptical. First to grow up in the internet era. Most
educated. Quality vs Quantity
Millennials/Generation Y - THE CORRECT ANSWER-Echo boomers.
8.3 million born between 1977 & 2000. Worled filled with
technology, that has become a way of life. Many strapped with
debt, high unemployment.
Generation Z - THE CORRECT ANSWER-Born after 2000. Teens,
tweens, kids. "Tomorrow's market." Utter fluency and comfort
with digital technologies.
How has the American Family changed? - THE CORRECT ANSWER-121
Million households. 20% are married with children, as opposed
to 40% in the 70s. More divorcing/separating, marrying later,
or marry in without children. More working women (58%).
What percent of US residents move each year? - THE CORRECT
ANSWER-14%
What regions of the US have grown? - THE CORRECT ANSWER-The
sunbelt region: West and South
What regions of the US have lost population - THE CORRECT
ANSWER-The midwest and northeast
