risk perception model:
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risk = hazard + outrage
because of the affect heuristic,
which is better experiential or analytic approach?
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experiential
negative dominance model:
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the relationship between negative and positive information is asymmetrical,
with negative information receiving significantly greater weight
risk is a ___ process
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SOCIAL
(different backgrounds affect people's choices)
- improved technical analyses are NOT THE KEY to improved risk
communication decisions
What risk communication is NOT:
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- spin
- PR
- damage control
- crisis management
, - how to write a press release
- how to give a media interview
- always intended to make people "feel better" or reduce their fear
what is the heuristic process?
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relies on decision rule (heuristic cues) such as mental shortcuts for
simplifying the thought process
the structure of risk communication:
the effectiveness of a message is a function of the interaction of--
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1. characteristics of the audience
2. characteristics of the source of the message
3. content of the message
What is risk communication?
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identification of risks to the public, and efforts to persuade the public to
adopt more healthy, less risky behavior
, selective exposure?
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"reduction of dissonance"
people are able to open theirselves up to certain content, while they can
also close themselves to specific messages
factors influencing dual information processing:
heuristic processing
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- we are unmotivated
- we lack the ability to systematically process info
What are the important key steps in developing a persuasive message?
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-Identifying target audiences-Understanding audience attitudes/behavior-
Helping craft a strategically-grounded message-Helping reach target
audience efficiently
What are the distinguishing features of crisis communication?
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Give this one a try later!
risk = hazard + outrage
because of the affect heuristic,
which is better experiential or analytic approach?
,Give this one a try later!
experiential
negative dominance model:
Give this one a try later!
the relationship between negative and positive information is asymmetrical,
with negative information receiving significantly greater weight
risk is a ___ process
Give this one a try later!
SOCIAL
(different backgrounds affect people's choices)
- improved technical analyses are NOT THE KEY to improved risk
communication decisions
What risk communication is NOT:
Give this one a try later!
- spin
- PR
- damage control
- crisis management
, - how to write a press release
- how to give a media interview
- always intended to make people "feel better" or reduce their fear
what is the heuristic process?
Give this one a try later!
relies on decision rule (heuristic cues) such as mental shortcuts for
simplifying the thought process
the structure of risk communication:
the effectiveness of a message is a function of the interaction of--
Give this one a try later!
1. characteristics of the audience
2. characteristics of the source of the message
3. content of the message
What is risk communication?
Give this one a try later!
identification of risks to the public, and efforts to persuade the public to
adopt more healthy, less risky behavior
, selective exposure?
Give this one a try later!
"reduction of dissonance"
people are able to open theirselves up to certain content, while they can
also close themselves to specific messages
factors influencing dual information processing:
heuristic processing
Give this one a try later!
- we are unmotivated
- we lack the ability to systematically process info
What are the important key steps in developing a persuasive message?
Give this one a try later!
-Identifying target audiences-Understanding audience attitudes/behavior-
Helping craft a strategically-grounded message-Helping reach target
audience efficiently
What are the distinguishing features of crisis communication?
Give this one a try later!
