HTHRHSC 3400 Exam #4 Questions With
Correct Answers
Mass |Media |- |ANSWER✔✔✔-Broad=spectrum
Reaches |larger |sector
Main |source
Definitions |& |images |of |social |reality
Values |construction
Benchmark |of |'normal'
Healthy |vs. |Unhealthy
Laswell's |Model |of |Mass |Communication |- |ANSWER✔✔✔-Who |says |what |in |which |channel |to |
whom |with |what |effect?
Laswell's |Model |of |Mass |Communication: |Who |- |ANSWER✔✔✔-Credibility...
The |more |credible |a |person |is, |the |more |believable |their |message |is
Laswell's |Model |of |Mass |Communication: |What |- |ANSWER✔✔✔-Information, |entertainment, |
advice, |etc.
Laswell's |Model |of |Mass |Communication: |Which |channel |- |ANSWER✔✔✔-Internet, |TV, |phone,
|poster, |etc.
Laswell's |Model |of |Mass |Communication: |Whom |- |ANSWER✔✔✔-Target |audience
,Laswell's |Model |of |Mass |Communication: |What |effect? |- |ANSWER✔✔✔-Change |in |KSA |
(knowledge, |skills |or |attitudes), |beliefs, |behavior |(intent |or |actual)
4 |Models |of |Media |Effect |on |Audiences |- |ANSWER✔✔✔-1. |Direct |Effects:
| Linear, |immediate
2. |Two-Step |Diffusion |of |Innovation:
| Key |influential |forces |--> |Masses
3. |Uses |& |gratification
| 'Conscious |attention' |(people's |choice)
4. |Cultural |Effects
| Media |creates |beliefs |& |values
Diffusion |of |Innovation |Theory |(DOI) |- |ANSWER✔✔✔-Process |by |which |an |innovation |is |
communicated |through |certain |channels |over |time |among |the |members |of |a |social |system
Diffusion |= |spread
Innovation |= |new |idea, |practice, |object
Channels |= |way |of |getting |message |across
Social |System |= |groups
Diffusion |of |Innovation |Adopter |Categories |- |ANSWER✔✔✔-Innovator |(2.5%)
Early |Adopters |(13.5%)
Early |Majority |(34%)
, Late |Majority |(34%)
Laggards |(16%)
Diffusion |of |Innovation |Adopter |Categories: |Innovator |- |ANSWER✔✔✔-2.5%
Venturesome
Risk-taking
Information |Seeking |
Ex.) |They |have |already |bought |the |new |iPhone |before |it |was |made
Diffusion |of |Innovation |Adopter |Categories: |Early |Adopters |- |ANSWER✔✔✔-13.5%
Opinionated
Leadership
Respected
Ex.) |They |will |camp |out |for |the |new |iPhone
Diffusion |of |Innovation |Adopter |Categories: |Early |Majority |- |ANSWER✔✔✔-34%
Deliberate
Adopt |just |before |the |average
Ex.) |They |will |go |to |the |store |& |hope |to |get |it |before |Christmas
Diffusion |of |Innovation |Adopter |Categories: |Late |Majority |- |ANSWER✔✔✔-34%
Skeptical
Adopt |just |after |the |average
Correct Answers
Mass |Media |- |ANSWER✔✔✔-Broad=spectrum
Reaches |larger |sector
Main |source
Definitions |& |images |of |social |reality
Values |construction
Benchmark |of |'normal'
Healthy |vs. |Unhealthy
Laswell's |Model |of |Mass |Communication |- |ANSWER✔✔✔-Who |says |what |in |which |channel |to |
whom |with |what |effect?
Laswell's |Model |of |Mass |Communication: |Who |- |ANSWER✔✔✔-Credibility...
The |more |credible |a |person |is, |the |more |believable |their |message |is
Laswell's |Model |of |Mass |Communication: |What |- |ANSWER✔✔✔-Information, |entertainment, |
advice, |etc.
Laswell's |Model |of |Mass |Communication: |Which |channel |- |ANSWER✔✔✔-Internet, |TV, |phone,
|poster, |etc.
Laswell's |Model |of |Mass |Communication: |Whom |- |ANSWER✔✔✔-Target |audience
,Laswell's |Model |of |Mass |Communication: |What |effect? |- |ANSWER✔✔✔-Change |in |KSA |
(knowledge, |skills |or |attitudes), |beliefs, |behavior |(intent |or |actual)
4 |Models |of |Media |Effect |on |Audiences |- |ANSWER✔✔✔-1. |Direct |Effects:
| Linear, |immediate
2. |Two-Step |Diffusion |of |Innovation:
| Key |influential |forces |--> |Masses
3. |Uses |& |gratification
| 'Conscious |attention' |(people's |choice)
4. |Cultural |Effects
| Media |creates |beliefs |& |values
Diffusion |of |Innovation |Theory |(DOI) |- |ANSWER✔✔✔-Process |by |which |an |innovation |is |
communicated |through |certain |channels |over |time |among |the |members |of |a |social |system
Diffusion |= |spread
Innovation |= |new |idea, |practice, |object
Channels |= |way |of |getting |message |across
Social |System |= |groups
Diffusion |of |Innovation |Adopter |Categories |- |ANSWER✔✔✔-Innovator |(2.5%)
Early |Adopters |(13.5%)
Early |Majority |(34%)
, Late |Majority |(34%)
Laggards |(16%)
Diffusion |of |Innovation |Adopter |Categories: |Innovator |- |ANSWER✔✔✔-2.5%
Venturesome
Risk-taking
Information |Seeking |
Ex.) |They |have |already |bought |the |new |iPhone |before |it |was |made
Diffusion |of |Innovation |Adopter |Categories: |Early |Adopters |- |ANSWER✔✔✔-13.5%
Opinionated
Leadership
Respected
Ex.) |They |will |camp |out |for |the |new |iPhone
Diffusion |of |Innovation |Adopter |Categories: |Early |Majority |- |ANSWER✔✔✔-34%
Deliberate
Adopt |just |before |the |average
Ex.) |They |will |go |to |the |store |& |hope |to |get |it |before |Christmas
Diffusion |of |Innovation |Adopter |Categories: |Late |Majority |- |ANSWER✔✔✔-34%
Skeptical
Adopt |just |after |the |average
