Marketing Management Practice Quiz –
High-Yield Questions & Answers 2026
Which of the following is NOT a 'C' according to the 3 Cs model of pice setting? - ANSWER ✔✨---
Competitors' costs
Which of the following types of pricing correctly reflects the strategy where a firm prices its products
based largely on competitors' prices, reflecting collective industry wisdom? - ANSWER ✔✨---Going
rate pricing
Initiating frequent pice cuts often can lead to various traps, negatively affecting the brand perceptions
and margins. Which of the following is NOT a pice-cutting trap? - ANSWER ✔✨---higher margins
A pice change can provoke a multi-dimensional response, such as from customers, competitors, supply-
chain partners, governments, etc. When responding to competitors' pice changes, a firm must also
consider: - ANSWER ✔✨---Products' life cycle stage, market sensitivity, importance of the product
in the portfolio.
(all of these)
According to Costco's CFO, the retailer loses $30$40 million every year on rotisserie chicken. However, it
refuses to increase the pice of this item as it keeps foot traffic high at the store. Which of the following
pricing strategies does this example remind you of? - ANSWER ✔✨---Loss leader pricing
High-Yield Questions & Answers 2026
Which of the following is NOT a 'C' according to the 3 Cs model of pice setting? - ANSWER ✔✨---
Competitors' costs
Which of the following types of pricing correctly reflects the strategy where a firm prices its products
based largely on competitors' prices, reflecting collective industry wisdom? - ANSWER ✔✨---Going
rate pricing
Initiating frequent pice cuts often can lead to various traps, negatively affecting the brand perceptions
and margins. Which of the following is NOT a pice-cutting trap? - ANSWER ✔✨---higher margins
A pice change can provoke a multi-dimensional response, such as from customers, competitors, supply-
chain partners, governments, etc. When responding to competitors' pice changes, a firm must also
consider: - ANSWER ✔✨---Products' life cycle stage, market sensitivity, importance of the product
in the portfolio.
(all of these)
According to Costco's CFO, the retailer loses $30$40 million every year on rotisserie chicken. However, it
refuses to increase the pice of this item as it keeps foot traffic high at the store. Which of the following
pricing strategies does this example remind you of? - ANSWER ✔✨---Loss leader pricing
