Exploring Strategy Tex V V
t and Cases V V
TwelfthVedition
Richard Whittington
V V
Patrick Regnér Du V V
ncan Angwin Gerr
V V
y Johnson Kevan S
V V V
choles
WithVtheVassistanceVofVCliveVKerridgeVandVJasonVEvans
ForVfurtherVinstructorVmaterialVplea
seVvisit:
go.pearson.com/uk/he/resources
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ired.
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ThisVeditionVpublishedV2020
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ISBNV 978-1-292-28249-7
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, Contents
ChapterV1 IntroducingVstrategy 23
PartVI THEVSTRATEGICVPOSITION 31
ChapterV2 Macro-environmentV analysis 32
ChapterV3 IndustryVandVsectorVanalysis 41
ChapterV4 ResourcesVandVcapabilitiesVanalysis 56
ChapterV5 StakeholdersVandVgovernance 71
ChapterV6 HistoryVandVculture 80
PartVII STRATEGICVCHOICES 92
ChapterV7 BusinessVstrategyVandVmodels 93
ChapterV8 CorporateVstrategy 105
ChapterV9 InternationalVstrategy 125
ChapterV10 EntrepreneurshipVandVinnovation 136
ChapterV11 Mergers,VacquisitionsVandValliances 145
PartVIII STRATEGYVINVACTION 156
ChapterV12 EvaluatingVstrategies 157
ChapterV13 StrategyVdevelopmentVprocesses 170
ChapterV14 OrganisingVandVstrategy 183
ChapterV15 LeadershipVandVstrategicVchange 190
ChapterV16 TheVpracticeVofVstrategy 198
CaseVTeachingVNotes
Glastonbury:V fromV hippyV weekendV toV internationalV festival 209
TheV globalV pharmaceuticalV industry:V harnessingV theV whirlwind 214
SiemensV A:V exploringV theV future 220
Relocation,VRelocation,VRelocation:VevolvingVstrategiesVtoVdealVwithVshiftingVshopping
patternsVatVVisionVExpress 225
RicohVCanadaVInc. 241
H&MV inV fastV fashion:V continuedV success? 250
TheV FormulaV 1V Constructors 261
‘AccessV toV Healthcare’:V integratingV aV CSRV programmeVinV Coloplast 268
ManchesterV UnitedV FC:V strugglingV toV competeV withV Europe’sVeliteV clubs 275
AdnamsV –V AV LocalVCompany 299
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, ‘DareVtoVknow’:VTheVintegrationVofVUniversitéVParis-DauphineVwithVParisVSciencesVet
LettresV(PSL)VUniversity 308
Ryanair:V theV lowV faresV airlineV –V newV directions? 313
Multi-sidedVplatformVcompetitionVinVtheVvideoVgameVindustry 343
Megabrew:V creatingV anV undisputedV globalVbrewingV champion? 347
AirAsiaV andV theV TuneV Group:V diversifyingVacrossV industries 356
Severstal:VaVjourneyVfromVgrowthV toVconsolidationVwithinVtheVsteelV industry 362
IndianV PremierV League:V glitz,V glamourVandV globalisation 370
HandelsbankenV –V bankingV doneV differently 374
Caitec:VAVChineseVBusinessVinVAfrica 378
GoingVforVaVRide:VEntrepreneurialVJourneysVinVtheVon-demandVtransportationVsector 386
LeadershipV atV AppleV Inc 392
HasVTevaVbeenVsaved?VRespondingVtoVchallengesVandVproblemsVinVgenericVpharmaceuticals400
ManagingVM&A:VElekta’sVacquistionVofVNeuromag 403
CRHV plc:V OptimisingVvalueVthroughVcorporateV strategy 409
Counterstrategy:VresistingVtheVMexicanVnarco-traffickingVbusiness 417
OakVTreeVInn:VGrowthVchallengesVfacingVaVfamily-runVtourismVbusiness 427
StrategicV planningV atV KingV FaisalV HospitalV andV ResearchV CentreV SaudiV Arabia 435
MormorV Magda’sV iceV creamV –V canV youV beV hotV inV aVcoolV market? 445
Emmaus:VtheVfounderVasVaVresource? 450
SiemensV B:V ‘makingV realV whatV matters’ 459
CultivatingVaVrichVharvestVatVOrchard 468
StrategyVWorkVinVDörrVochVPortbolagetV–VHowVopenVcanVyouVbe? 473
InV theV boardroomVatV HomeCo 480
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