MKTG 3340 - Final EXAM UPDATED
Study Guide QUESTIONS AND
CORRECT ANSWERS
Behavioral Loyalty - CORRECT ANSWERS The customer buys the
product regularly and does not respond to competitors' offerings.
Attitudinal loyalty - CORRECT ANSWERS The degree to which the
customer prefers or likes the brand.
Earn & Burn - CORRECT ANSWERS Customers earn points for
purchases and redeem them for rewards—simple, transactional, and easy to
understand
Loyal customers - CORRECT ANSWERS customers who consistently
choose a brand and provide long-term value by being cheaper to market to,
willing to pay more, open to new brand offerings, likely to refer others, and
more forgiving of occasional issues
Partner Program - CORRECT ANSWERS Brands collaborate to expand
reward options or reach, offering benefits across a broader ecosystem.
Gamified Loyalty - CORRECT ANSWERS Adds badges, levels,
challenges, or playful mechanics to encourage engagement and ongoing
interaction.
Perks-Based Loyalty - CORRECT ANSWERS Offers automatic or
surprise benefits (e.g., free shipping, birthday gifts) to enhance perceived value
without requiring action.
, Tiered-Program Loyalty - CORRECT ANSWERS Creates loyalty levels
(e.g., silver, gold, platinum) with increasing rewards to motivate higher
engagement and spending.
Membership Loyalty Program - CORRECT ANSWERS Customers pay
(e.g., Amazon Prime) or opt in to receive exclusive benefits—emphasizes
commitment and long-term value.
Psychological and motivational value - CORRECT ANSWERS the value
points possess for consumers even if they don't have monetary value until
redeemed.
Positive reinforcement - CORRECT ANSWERS free rewards
encouraging repeat purchase behavior by creating a sense of earned benefit.
Barriers to switching - CORRECT ANSWERS the result of consumers
concentrating spending within a single loyalty program to maximize perceived
gains.
Signaling value - CORRECT ANSWERS the process by which loyalty
programs can elevate brand perceptions.
Personalization - CORRECT ANSWERS a feature of loyalty programs
that enhances customer experience by tailoring services to individual
preferences.
Differentiated service - CORRECT ANSWERS a component of loyalty
programs that sets a brand apart by offering unique customer experiences.
Accelerate loyalty growth - CORRECT ANSWERS an effect of well-
designed programs that increase consumer attachment to the brand.
Study Guide QUESTIONS AND
CORRECT ANSWERS
Behavioral Loyalty - CORRECT ANSWERS The customer buys the
product regularly and does not respond to competitors' offerings.
Attitudinal loyalty - CORRECT ANSWERS The degree to which the
customer prefers or likes the brand.
Earn & Burn - CORRECT ANSWERS Customers earn points for
purchases and redeem them for rewards—simple, transactional, and easy to
understand
Loyal customers - CORRECT ANSWERS customers who consistently
choose a brand and provide long-term value by being cheaper to market to,
willing to pay more, open to new brand offerings, likely to refer others, and
more forgiving of occasional issues
Partner Program - CORRECT ANSWERS Brands collaborate to expand
reward options or reach, offering benefits across a broader ecosystem.
Gamified Loyalty - CORRECT ANSWERS Adds badges, levels,
challenges, or playful mechanics to encourage engagement and ongoing
interaction.
Perks-Based Loyalty - CORRECT ANSWERS Offers automatic or
surprise benefits (e.g., free shipping, birthday gifts) to enhance perceived value
without requiring action.
, Tiered-Program Loyalty - CORRECT ANSWERS Creates loyalty levels
(e.g., silver, gold, platinum) with increasing rewards to motivate higher
engagement and spending.
Membership Loyalty Program - CORRECT ANSWERS Customers pay
(e.g., Amazon Prime) or opt in to receive exclusive benefits—emphasizes
commitment and long-term value.
Psychological and motivational value - CORRECT ANSWERS the value
points possess for consumers even if they don't have monetary value until
redeemed.
Positive reinforcement - CORRECT ANSWERS free rewards
encouraging repeat purchase behavior by creating a sense of earned benefit.
Barriers to switching - CORRECT ANSWERS the result of consumers
concentrating spending within a single loyalty program to maximize perceived
gains.
Signaling value - CORRECT ANSWERS the process by which loyalty
programs can elevate brand perceptions.
Personalization - CORRECT ANSWERS a feature of loyalty programs
that enhances customer experience by tailoring services to individual
preferences.
Differentiated service - CORRECT ANSWERS a component of loyalty
programs that sets a brand apart by offering unique customer experiences.
Accelerate loyalty growth - CORRECT ANSWERS an effect of well-
designed programs that increase consumer attachment to the brand.
