Minor Psychology in Society 2025-2026
Practice test: Consumer and Economic Psychology
Oefententamen Consumer and Economic Psychology
Test 1
1. What does an advertising elasticity of demand (AED) of 0.12 imply?
A. A 12% increase in advertising leads to a 1% increase in sales
B. Advertising has no meaningful effect on sales
C. A 1% increase in advertising leads to a 0.12% increase in sales
D. Sales increase more than proportionally with advertising
2. Compared to price elasticity, advertising elasticity is generally:
A. Larger and more stable
B. Smaller and declining over time
C. Only relevant for durable goods
D. Unaffected by market conditions
3. Why has advertising elasticity declined over time?
A. Consumers distrust brands more
B. Advertising budgets have decreased
C. Advertising clutter and ad avoidance increased
D. Advertising quality has decreased
4. Advertising is most effective when a product is in which life-cycle stage?
A. Decline
B. Maturity
C. Growth
D. Saturation
5. Which product category typically has the highest advertising elasticity?
A. Food
B. Non-food nondurables
C. Services
D. Durable goods
6. During recessions, long-term advertising elasticity tends to be:
A. Lower due to reduced spending
B. Unchanged
C. Higher due to less clutter and delayed purchases
D. Zero because consumers stop buying
7. Charitable credit refers to:
A. Tax benefits associated with donations
B. The financial value of donations
C. Moral status assigned to perceived altruism
D. Long-term reputation gains of brands
, Minor Psychology in Society 2025-2026
Practice test: Consumer and Economic Psychology
8. Why do observers penalize donors who receive material benefits?
A. Material rewards reduce donation effectiveness
B. Material rewards signal impure motives
C. Material rewards lower emotional impact
D. Material rewards reduce social norms
9. Which benefit is not penalized by observers?
A. Tax deductions
B. Public recognition
C. Emotional warm glow
D. Discounts
10. According to costly signaling theory, observers judge generosity mainly by:
A. Total money donated
B. Public visibility
C. Perceived sacrifice
D. Effectiveness of the cause
11. Do-gooder derogation occurs because:
A. Prosocial actors exaggerate their behavior
B. Moral actions trigger social comparison and self-threat
C. People dislike moral behavior in general
D. Prosocial acts reduce group cohesion
12. What distinguishes dynamic norms from descriptive norms?
A. Dynamic norms focus on approval
B. Dynamic norms emphasize trends over time
C. Dynamic norms reflect majority behavior
D. Dynamic norms are identity-based
13. Why are dynamic norms powerful early in behavior change?
A. They require majority adoption
B. They highlight moral superiority
C. They signal future normality
D. They reduce financial costs
14. In EV adoption, which factor predicted actual behavior best?
A. Environmental self-identity
B. Attitudes alone
C. Dynamic and descriptive norms
D. Knowledge of climate change
Practice test: Consumer and Economic Psychology
Oefententamen Consumer and Economic Psychology
Test 1
1. What does an advertising elasticity of demand (AED) of 0.12 imply?
A. A 12% increase in advertising leads to a 1% increase in sales
B. Advertising has no meaningful effect on sales
C. A 1% increase in advertising leads to a 0.12% increase in sales
D. Sales increase more than proportionally with advertising
2. Compared to price elasticity, advertising elasticity is generally:
A. Larger and more stable
B. Smaller and declining over time
C. Only relevant for durable goods
D. Unaffected by market conditions
3. Why has advertising elasticity declined over time?
A. Consumers distrust brands more
B. Advertising budgets have decreased
C. Advertising clutter and ad avoidance increased
D. Advertising quality has decreased
4. Advertising is most effective when a product is in which life-cycle stage?
A. Decline
B. Maturity
C. Growth
D. Saturation
5. Which product category typically has the highest advertising elasticity?
A. Food
B. Non-food nondurables
C. Services
D. Durable goods
6. During recessions, long-term advertising elasticity tends to be:
A. Lower due to reduced spending
B. Unchanged
C. Higher due to less clutter and delayed purchases
D. Zero because consumers stop buying
7. Charitable credit refers to:
A. Tax benefits associated with donations
B. The financial value of donations
C. Moral status assigned to perceived altruism
D. Long-term reputation gains of brands
, Minor Psychology in Society 2025-2026
Practice test: Consumer and Economic Psychology
8. Why do observers penalize donors who receive material benefits?
A. Material rewards reduce donation effectiveness
B. Material rewards signal impure motives
C. Material rewards lower emotional impact
D. Material rewards reduce social norms
9. Which benefit is not penalized by observers?
A. Tax deductions
B. Public recognition
C. Emotional warm glow
D. Discounts
10. According to costly signaling theory, observers judge generosity mainly by:
A. Total money donated
B. Public visibility
C. Perceived sacrifice
D. Effectiveness of the cause
11. Do-gooder derogation occurs because:
A. Prosocial actors exaggerate their behavior
B. Moral actions trigger social comparison and self-threat
C. People dislike moral behavior in general
D. Prosocial acts reduce group cohesion
12. What distinguishes dynamic norms from descriptive norms?
A. Dynamic norms focus on approval
B. Dynamic norms emphasize trends over time
C. Dynamic norms reflect majority behavior
D. Dynamic norms are identity-based
13. Why are dynamic norms powerful early in behavior change?
A. They require majority adoption
B. They highlight moral superiority
C. They signal future normality
D. They reduce financial costs
14. In EV adoption, which factor predicted actual behavior best?
A. Environmental self-identity
B. Attitudes alone
C. Dynamic and descriptive norms
D. Knowledge of climate change
