DATA CLOUD AS LW 2: OFFICIAL A+
STUDY FRAMEWORK FOR ACADEMIC
YEARS 2026–2027
What does it mean to build a trust-based, first-party data asset?
- THE CORRECT ANSWER-Provide transparency and security for data
gathered from individuals who provide consent for its use and
receive value in exchange.
What are valid use cases for Data Cloud capabilities? - THE
CORRECT ANSWER-Gain insights on data streams in real time and
trigger follow-up actions.
Build complex segments of unified individuals with related data
from multiple platforms. Aggregate data from multiple systems
to understand a customer's true lifetime value across multiple
accounts and devices.
What are the key differentiators of Salesforce Data Cloud? - THE
CORRECT ANSWER-User friendly interface and built on Lightening,
Uses the customer 360 Data Model, and inetegrates easily with
Salesforce products and AppExchange
What does Connect mean as a capability? - THE CORRECT ANSWER-
Synchronize data from external data sources and transform
data when needed.
Which statements are true of Data Cloud platform
functionality? - THE CORRECT ANSWER-Data from Salesforce, legacy
,systems, web and app data, and data lakes can be brought into
Data Cloud.
Data is transformed, cleaned, and harmonized into the
standard data model.
Data can be activated in Marketing Cloud Engagement,
Advertising, Personalization, and Intelligence
Unify - THE CORRECT ANSWER-Connect, match, and resolve customer
data.
What are Data Ethics? - THE CORRECT ANSWER-Moral guidelines
about the gathering, protection, use, and sharing of data and
how it affects individuals.
A way for companies to build trust and transparency with their
customers and data
What starter bundle does NOT come with a pre-configred
activiation target? - THE CORRECT ANSWER-Salesforce CRM
Anonymous Data - THE CORRECT ANSWER-The data that isn't
associated with a specific person or account, such as mobile ad
ID, first-party cookies, and hashed email addresses.
Sometimes referred to as unknown data.
Profiles in Data Cloud can be anonymous or unknown
Amazon S3 - THE CORRECT ANSWER-A service offered by AWS that
provides OBJECT STORAGE through a web service interface
Also referred to as Cloud Storage and Cloud File Storage
,API Access - THE CORRECT ANSWER-The ability to allow CALLS to or
from your instance of Data Cloud outside of the user interface
API Calls - THE CORRECT ANSWER-Specific operations that client
applications can invoke at runtime to perform certain tasks. For
example: query data, obtain metadata, run utilities, trigger
events, and pull/push data to a data center.
Attributes - THE CORRECT ANSWER-The info or data found in data
model objects (DMOs). For segmentation, Data Cloud offers 2
types of attributes: Direct Attributes and Indirect Attributes.
Direct Attributes - THE CORRECT ANSWER-1:1 -- Attributes that have
only one value for a record in the "Segment On" object. For
example, if individual DMO is selected as Segment On, then
Individual.First Name or Individual.Gender attributes are listed
as Direct Attributes. Additionally, all attributes from other
DMOs that are related to Individual with a relationship
cardinality of 1:1 are direct attributes.
Indirect Attributes - THE CORRECT ANSWER-1:N -- Attributes that
have one or more values for a record in the "Segment On"
object. For example, if Individual DMO is selected as Segment
On, the Contact Point Email.Is Active or Sales Order.Grand
Total attributes are listed as related attributes. The evaluation
originates from the object that was selected for "Segment On".
Audience - THE CORRECT ANSWER-Collection of individuals (and
their data) that can be used for various purposes within an
activation target
, Blocklist - THE CORRECT ANSWER-A list of email addresses, IP
addresses, or domains that are denied access
Business Unit - THE CORRECT ANSWER-A hierarchical administration
structure within Marketing Cloud that allows control over the
access to, and the sharing of, information by defined user roles.
Partner Business Unit - THE CORRECT ANSWER-A Marketing Cloud
account identified by a unique indentifer is called an EID
Child Business Unit - THE CORRECT ANSWER-Business units in the
same Marketing Cloud account. A MID is a unique identifier of
a business unit.
Calculated Insights - THE CORRECT ANSWER-A tool in Data Cloud
that queries, transofrms, and creates complex calculations
based on stored data.
Calculated Insights Object (CIO) - THE CORRECT ANSWER-A data
model object created after a calculated insight is processed.
CIOs can be viewed in Data Explorer.
Category - THE CORRECT ANSWER-A data type grouping that is
selected when importing data into Data Cloud.
Categories include:
- PROFILE: Consumer, business, account, or employee data
STUDY FRAMEWORK FOR ACADEMIC
YEARS 2026–2027
What does it mean to build a trust-based, first-party data asset?
- THE CORRECT ANSWER-Provide transparency and security for data
gathered from individuals who provide consent for its use and
receive value in exchange.
What are valid use cases for Data Cloud capabilities? - THE
CORRECT ANSWER-Gain insights on data streams in real time and
trigger follow-up actions.
Build complex segments of unified individuals with related data
from multiple platforms. Aggregate data from multiple systems
to understand a customer's true lifetime value across multiple
accounts and devices.
What are the key differentiators of Salesforce Data Cloud? - THE
CORRECT ANSWER-User friendly interface and built on Lightening,
Uses the customer 360 Data Model, and inetegrates easily with
Salesforce products and AppExchange
What does Connect mean as a capability? - THE CORRECT ANSWER-
Synchronize data from external data sources and transform
data when needed.
Which statements are true of Data Cloud platform
functionality? - THE CORRECT ANSWER-Data from Salesforce, legacy
,systems, web and app data, and data lakes can be brought into
Data Cloud.
Data is transformed, cleaned, and harmonized into the
standard data model.
Data can be activated in Marketing Cloud Engagement,
Advertising, Personalization, and Intelligence
Unify - THE CORRECT ANSWER-Connect, match, and resolve customer
data.
What are Data Ethics? - THE CORRECT ANSWER-Moral guidelines
about the gathering, protection, use, and sharing of data and
how it affects individuals.
A way for companies to build trust and transparency with their
customers and data
What starter bundle does NOT come with a pre-configred
activiation target? - THE CORRECT ANSWER-Salesforce CRM
Anonymous Data - THE CORRECT ANSWER-The data that isn't
associated with a specific person or account, such as mobile ad
ID, first-party cookies, and hashed email addresses.
Sometimes referred to as unknown data.
Profiles in Data Cloud can be anonymous or unknown
Amazon S3 - THE CORRECT ANSWER-A service offered by AWS that
provides OBJECT STORAGE through a web service interface
Also referred to as Cloud Storage and Cloud File Storage
,API Access - THE CORRECT ANSWER-The ability to allow CALLS to or
from your instance of Data Cloud outside of the user interface
API Calls - THE CORRECT ANSWER-Specific operations that client
applications can invoke at runtime to perform certain tasks. For
example: query data, obtain metadata, run utilities, trigger
events, and pull/push data to a data center.
Attributes - THE CORRECT ANSWER-The info or data found in data
model objects (DMOs). For segmentation, Data Cloud offers 2
types of attributes: Direct Attributes and Indirect Attributes.
Direct Attributes - THE CORRECT ANSWER-1:1 -- Attributes that have
only one value for a record in the "Segment On" object. For
example, if individual DMO is selected as Segment On, then
Individual.First Name or Individual.Gender attributes are listed
as Direct Attributes. Additionally, all attributes from other
DMOs that are related to Individual with a relationship
cardinality of 1:1 are direct attributes.
Indirect Attributes - THE CORRECT ANSWER-1:N -- Attributes that
have one or more values for a record in the "Segment On"
object. For example, if Individual DMO is selected as Segment
On, the Contact Point Email.Is Active or Sales Order.Grand
Total attributes are listed as related attributes. The evaluation
originates from the object that was selected for "Segment On".
Audience - THE CORRECT ANSWER-Collection of individuals (and
their data) that can be used for various purposes within an
activation target
, Blocklist - THE CORRECT ANSWER-A list of email addresses, IP
addresses, or domains that are denied access
Business Unit - THE CORRECT ANSWER-A hierarchical administration
structure within Marketing Cloud that allows control over the
access to, and the sharing of, information by defined user roles.
Partner Business Unit - THE CORRECT ANSWER-A Marketing Cloud
account identified by a unique indentifer is called an EID
Child Business Unit - THE CORRECT ANSWER-Business units in the
same Marketing Cloud account. A MID is a unique identifier of
a business unit.
Calculated Insights - THE CORRECT ANSWER-A tool in Data Cloud
that queries, transofrms, and creates complex calculations
based on stored data.
Calculated Insights Object (CIO) - THE CORRECT ANSWER-A data
model object created after a calculated insight is processed.
CIOs can be viewed in Data Explorer.
Category - THE CORRECT ANSWER-A data type grouping that is
selected when importing data into Data Cloud.
Categories include:
- PROFILE: Consumer, business, account, or employee data
