MARK 201 Exam 1 Study Guide -
Multiple Choice Questions & answers
rated A+
Which of the following statements about marketing is TRUE?
a. Because marketing is complicated most firms avoid using it.
b. Marketing is generally successful as long as you fund it, and most new products succeed.
c. Marketing isn't always easy; thousands of new products fail each year.
d. Marketing is fairly foolproof if you know and apply traditional formulas. - ANS ✔✔c.
Marketing isn't always easy; thousands of new products fail each year.
How does having knowledge of marketing and its many applications help an individual? (Select
all that apply)
a. It can help the individual in career planning.
b. It can help the individual be a more informed citizen.
c. It can help the individual understand world events.
d. It can make the individual a better consumer. - ANS ✔✔a. It can help the individual in career
planning.
b. It can help the individual be a more informed citizen.
d. It can make the individual a better consumer.
The activity for creating, communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large is called ... - ANS ✔✔MARKETING
Environmental forces that shape the nature of an organization's actions include social,
economic, technological, competitive, and _____ forces.
,a. ethical
b. relationship
c. regulatory
d. managerial - ANS ✔✔c. regulatory
Which of the following factors is not required for marketing to occur?
a. two or more parties with unsatisfied needs
b. a way for the parties to communicate
c. something to exchange
d. a retail location
e. the desire and ability to satisfy these needs - ANS ✔✔d. a retail location
Which statement supports the idea that good marketing is not an easy task?
a. Thousands of new products fail in the marketplace each year.
b. The number of new products that enter the marketplace each year is relatively small.
c. The promotion of new products is being handled by the developers of the product and not
the marketing team. - ANS ✔✔a. Thousands of new products fail in the marketplace each year.
To better understand the needs of prospective customers, marketers use ______.
a. corporate entrepreneurship
b. customer loyalty
c. executive leadership
d. marketing research - ANS ✔✔d. marketing research
,Studying marketing should help you to ______.
a. identify all potential marketing failures before they occur
b. be a more informed citizen when interacting with businesses
c. understand the principles of financial leverage
d. care more deeply about environmental causes - ANS ✔✔b. be a more informed citizen when
interacting with businesses
Firms develop products and services with the understanding that their ultimate goal is to
______ their customers' needs.
a. create
b. satisfy
c. accept
d. identify - ANS ✔✔b. satisfy
(Select all that apply)
According to the AMA definition of marketing, who benefits from marketing activities?
a. society at large
b. government regulators
c. customers
d. partners - ANS ✔✔a. society at large
(Reason) : Society can benefit from the outcomes of marketing, and is included in the definition
of marketing, along with those that benefit more directly
c. customers
, d. partners
The primary interest of marketers when focusing on a target market is ______.
a. concentrating on the needs of some potential consumer
b. selling the product to every customer
c. utilizing every promotional tool available to promote a product
d. focusing on wealthy buyers - ANS ✔✔a. concentrating on the needs of some potential
consumer
Marketing typically impacts which of the following groups in society? (Select all that apply)
a. shareholders
b. suppliers
c. regulatory agencies
d. customers - ANS ✔✔a. shareholders
b. suppliers
d. customers
Concepts like value and relationship marketing are important in designing an organization's
marketing program because such a program is what connects the organization to its ______.
a. investors
b. customers
c. shareholders
d. preferred suppliers and distributors - ANS ✔✔b. customers
Select the four factors required for marketing to occur.
a. A universal form of payment
Multiple Choice Questions & answers
rated A+
Which of the following statements about marketing is TRUE?
a. Because marketing is complicated most firms avoid using it.
b. Marketing is generally successful as long as you fund it, and most new products succeed.
c. Marketing isn't always easy; thousands of new products fail each year.
d. Marketing is fairly foolproof if you know and apply traditional formulas. - ANS ✔✔c.
Marketing isn't always easy; thousands of new products fail each year.
How does having knowledge of marketing and its many applications help an individual? (Select
all that apply)
a. It can help the individual in career planning.
b. It can help the individual be a more informed citizen.
c. It can help the individual understand world events.
d. It can make the individual a better consumer. - ANS ✔✔a. It can help the individual in career
planning.
b. It can help the individual be a more informed citizen.
d. It can make the individual a better consumer.
The activity for creating, communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large is called ... - ANS ✔✔MARKETING
Environmental forces that shape the nature of an organization's actions include social,
economic, technological, competitive, and _____ forces.
,a. ethical
b. relationship
c. regulatory
d. managerial - ANS ✔✔c. regulatory
Which of the following factors is not required for marketing to occur?
a. two or more parties with unsatisfied needs
b. a way for the parties to communicate
c. something to exchange
d. a retail location
e. the desire and ability to satisfy these needs - ANS ✔✔d. a retail location
Which statement supports the idea that good marketing is not an easy task?
a. Thousands of new products fail in the marketplace each year.
b. The number of new products that enter the marketplace each year is relatively small.
c. The promotion of new products is being handled by the developers of the product and not
the marketing team. - ANS ✔✔a. Thousands of new products fail in the marketplace each year.
To better understand the needs of prospective customers, marketers use ______.
a. corporate entrepreneurship
b. customer loyalty
c. executive leadership
d. marketing research - ANS ✔✔d. marketing research
,Studying marketing should help you to ______.
a. identify all potential marketing failures before they occur
b. be a more informed citizen when interacting with businesses
c. understand the principles of financial leverage
d. care more deeply about environmental causes - ANS ✔✔b. be a more informed citizen when
interacting with businesses
Firms develop products and services with the understanding that their ultimate goal is to
______ their customers' needs.
a. create
b. satisfy
c. accept
d. identify - ANS ✔✔b. satisfy
(Select all that apply)
According to the AMA definition of marketing, who benefits from marketing activities?
a. society at large
b. government regulators
c. customers
d. partners - ANS ✔✔a. society at large
(Reason) : Society can benefit from the outcomes of marketing, and is included in the definition
of marketing, along with those that benefit more directly
c. customers
, d. partners
The primary interest of marketers when focusing on a target market is ______.
a. concentrating on the needs of some potential consumer
b. selling the product to every customer
c. utilizing every promotional tool available to promote a product
d. focusing on wealthy buyers - ANS ✔✔a. concentrating on the needs of some potential
consumer
Marketing typically impacts which of the following groups in society? (Select all that apply)
a. shareholders
b. suppliers
c. regulatory agencies
d. customers - ANS ✔✔a. shareholders
b. suppliers
d. customers
Concepts like value and relationship marketing are important in designing an organization's
marketing program because such a program is what connects the organization to its ______.
a. investors
b. customers
c. shareholders
d. preferred suppliers and distributors - ANS ✔✔b. customers
Select the four factors required for marketing to occur.
a. A universal form of payment
