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Summary BUS300 Week 10 Discussion

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Uploaded on
January 8, 2026
Number of pages
1
Written in
2023/2024
Type
Summary

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AI in Public Relations
Businesses in the public relations industry can profit from AI when evaluating large amounts of data. AI
enables Public Relations (PR) companies to review vast amounts and types of information thoroughly.
Additionally, it aids businesses in quickly evaluating digital platforms and locating pertinent material. AI
can track media coverage of rival products and clients' rivals. This guarantees that their customers
represent their brand as stated and receive a reasonable amount of media attention. Additionally, AI
bots monitor media impressions of customers and rivals of public relations firms.
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