Braze Marketer Certification Questions and
Correct Answers| 100% Pass| 2026
User profile
Shows all data points on a user
Can send user details via API or CSV file
"Out of the box data"
standard user profile data automatically tracked by Braze's SDK
Custom data
Data specific to your business
tagged via SDK or sent via API.
Custom events
Actions taken on your app or website
,Custom attributes
noun descriptions of your user (shoe size, age, etc)
APIs
Application programming interface
Basically a request for data
SDK
Software development kit
Little pieces of code that can be added to digital applications to support new
capabilities
The Braze SDK allows you to track every users' engagement with your app or site
Segmentation
Act of dividing your users into groups based on 1 or many filters
Ways to use segments in Braze
,Send personalized messages
Seeing patterns in user activity to measure growth of key audiences
Webhooks
channel that involves passing info from Braze to another system that takes care of
its delivery
allow you to connect with your users by connecting Braze to 3rd Party systems like
Facebook Messenger, Slack, and more!
Automated message from one system to another after an event has occurred (ex:
airbnb "thanks for booking with us!")
Intelligent Selection
allows Braze to monitor the performance of variants and adjust their percentages
to optimize the test, sot that better performing variants receive more users
Currents
allows to take all data out of Braze to analyze, play with visualization and more
Streams continuous event data from Braze - letting you use data more intelligently.
, IP Warmup
Send a relatively small # of emails out in first batch, then more, then more
Establishing level of trust with mailbox provider
Sunsetting
process of pushing users out of messaging campaigns
Tags
Add tags to segments, campaigns and canvases to make them easier to filter and
locate in the dashboard
Data Point
a term used in your contract to define your pricing structure. It refers to any piece
of information that is logged against a user profile. Only out-of-the-box-data is
exempt from being counted as a data point.
Boolean
Custom Attribute data type
Correct Answers| 100% Pass| 2026
User profile
Shows all data points on a user
Can send user details via API or CSV file
"Out of the box data"
standard user profile data automatically tracked by Braze's SDK
Custom data
Data specific to your business
tagged via SDK or sent via API.
Custom events
Actions taken on your app or website
,Custom attributes
noun descriptions of your user (shoe size, age, etc)
APIs
Application programming interface
Basically a request for data
SDK
Software development kit
Little pieces of code that can be added to digital applications to support new
capabilities
The Braze SDK allows you to track every users' engagement with your app or site
Segmentation
Act of dividing your users into groups based on 1 or many filters
Ways to use segments in Braze
,Send personalized messages
Seeing patterns in user activity to measure growth of key audiences
Webhooks
channel that involves passing info from Braze to another system that takes care of
its delivery
allow you to connect with your users by connecting Braze to 3rd Party systems like
Facebook Messenger, Slack, and more!
Automated message from one system to another after an event has occurred (ex:
airbnb "thanks for booking with us!")
Intelligent Selection
allows Braze to monitor the performance of variants and adjust their percentages
to optimize the test, sot that better performing variants receive more users
Currents
allows to take all data out of Braze to analyze, play with visualization and more
Streams continuous event data from Braze - letting you use data more intelligently.
, IP Warmup
Send a relatively small # of emails out in first batch, then more, then more
Establishing level of trust with mailbox provider
Sunsetting
process of pushing users out of messaging campaigns
Tags
Add tags to segments, campaigns and canvases to make them easier to filter and
locate in the dashboard
Data Point
a term used in your contract to define your pricing structure. It refers to any piece
of information that is logged against a user profile. Only out-of-the-box-data is
exempt from being counted as a data point.
Boolean
Custom Attribute data type
