Case Study: The Alamo Drafthouse
Taylor Nenson
Southern New Hampshire University
QSO-610-11376-M01 Mgmt of Service Operations
Prof. Jeffrey Myers
November 23, 2025
, Case Study: The Alamo Drafthouse
1. Market Position Map
2. Strategic Service Vision
a. Target Market Segment: The Alamo Drafthouse has a main target audience of
adults who are in the age range of 25 – 40 years old with sophisticated taste in
films. The secondary target audience is men who range in age from 18 – 30 years
old who drink regularly and consume cult films.
b. Service Concept: The Alamo’s service concept is a move theater that shows
second-run films, as well as offering a food and drink service with wait staff to
serve the movie goers.
c. Operating Strategy: The Alamo offers two program categories: the second-run
features and their special events. The Drafthouse has about twenty-five screenings
per week, with twenty of those appealing to the main target audience. The other
showings are accounted for in special events, featuring movies within a certain
theme or genre.
Taylor Nenson
Southern New Hampshire University
QSO-610-11376-M01 Mgmt of Service Operations
Prof. Jeffrey Myers
November 23, 2025
, Case Study: The Alamo Drafthouse
1. Market Position Map
2. Strategic Service Vision
a. Target Market Segment: The Alamo Drafthouse has a main target audience of
adults who are in the age range of 25 – 40 years old with sophisticated taste in
films. The secondary target audience is men who range in age from 18 – 30 years
old who drink regularly and consume cult films.
b. Service Concept: The Alamo’s service concept is a move theater that shows
second-run films, as well as offering a food and drink service with wait staff to
serve the movie goers.
c. Operating Strategy: The Alamo offers two program categories: the second-run
features and their special events. The Drafthouse has about twenty-five screenings
per week, with twenty of those appealing to the main target audience. The other
showings are accounted for in special events, featuring movies within a certain
theme or genre.
