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WGU C209 Strategic Management Task 1 | Passed on
First Attempt |Latest Update with
Complete Solution
C209 Strategic Management
Performance Assessment – Task 1
Autumn Duncan
Western Governors University
A1. Discuss how the creation of the vision, mission, and value statements
are critical in forming the overall strategy.
When a company sets out to make a strategic plan, creating vision,
mission, and value statements are crucial and help outline the path they
want to take. Management must define each of these and communicate
them clearly to their organization to achieve their desired outcome.
A strategic vision is a tool management can use to point personnel in
the direction they intend the company to go. Vision statements are key in
communicating that direction to their customer base and stockholders. They
should be specific to their organization and provide a clear picture of their
future aspirations.
, 2
While vision statements point to the future, mission statements focus
on the present. A mission statement defines the present purpose of a
company. To be effective, they should define who a company is, what they do
each day, and why they do it.
A company’s core values are beliefs or traits that help guide their
actions. These values are typically ethical and social standards, they want
their organization to uphold. It is important for management to not only
create these value statements but be an example of these values to those
around them.
A company’s vision, mission statement, and core values all serve a
different purpose but are each important to the company’s strategy. They
help establish a roadmap that outlines their desired destination, what they
will do each day to move towards that destination and how they will conduct
themselves on the way. Without a vision statement from top management,
lower-level management and employees have no direction in their decision-
making, which can cause an organization to fall short of its goals. A
company with no mission statements will have inconsistency in their daily
operations and lack cohesion. Without core values, they will have no
principles to follow and open the door to unethical practices. Planning and
preparing these can help avoid these negative outcomes and establish a
framework for the future. When a new opportunity arises, management can
evaluate if the project is aligned with their vision, mission, and values. If
they face an unforeseen obstacle, they can rely on the framework they have
in place to move past the obstacle.
A2. Discuss the importance of leadership team buy-in of the strategy.
WGU C209 Strategic Management Task 1 | Passed on
First Attempt |Latest Update with
Complete Solution
C209 Strategic Management
Performance Assessment – Task 1
Autumn Duncan
Western Governors University
A1. Discuss how the creation of the vision, mission, and value statements
are critical in forming the overall strategy.
When a company sets out to make a strategic plan, creating vision,
mission, and value statements are crucial and help outline the path they
want to take. Management must define each of these and communicate
them clearly to their organization to achieve their desired outcome.
A strategic vision is a tool management can use to point personnel in
the direction they intend the company to go. Vision statements are key in
communicating that direction to their customer base and stockholders. They
should be specific to their organization and provide a clear picture of their
future aspirations.
, 2
While vision statements point to the future, mission statements focus
on the present. A mission statement defines the present purpose of a
company. To be effective, they should define who a company is, what they do
each day, and why they do it.
A company’s core values are beliefs or traits that help guide their
actions. These values are typically ethical and social standards, they want
their organization to uphold. It is important for management to not only
create these value statements but be an example of these values to those
around them.
A company’s vision, mission statement, and core values all serve a
different purpose but are each important to the company’s strategy. They
help establish a roadmap that outlines their desired destination, what they
will do each day to move towards that destination and how they will conduct
themselves on the way. Without a vision statement from top management,
lower-level management and employees have no direction in their decision-
making, which can cause an organization to fall short of its goals. A
company with no mission statements will have inconsistency in their daily
operations and lack cohesion. Without core values, they will have no
principles to follow and open the door to unethical practices. Planning and
preparing these can help avoid these negative outcomes and establish a
framework for the future. When a new opportunity arises, management can
evaluate if the project is aligned with their vision, mission, and values. If
they face an unforeseen obstacle, they can rely on the framework they have
in place to move past the obstacle.
A2. Discuss the importance of leadership team buy-in of the strategy.
