, RH Touchpoint People Noortje, Rafaël, Annemarie 24.01.2020
Table of content
Introduction............................................................................................................................................2
Chapter 1: Management Problem...................................................................................................3
1.1 The P’s of camping De Zeeuwse Kust.......................................................................................... 3
1.2 6 W’s from Verhoeven .................................................................................................................... 4
1.3 Microenvironment / The foundation of the company: ........................................................5
1.4 Meso environment / Competition and Competitors .............................................................5
1.5 Macro environment ........................................................................................................................ 5
Chapter 2: Research problem ..........................................................................................................6
Chapter 3: Theoretical Framework................................................................................................7
3.1 The guest experience model.......................................................................................................... 7
3.2 Hospitality:.......................................................................................................................................... 7
3.3 Motivation:.......................................................................................................................................... 7
3.4 Employee Journey:............................................................................................................................ 8
Chapter 4: Research objective........................................................................................................10
Chapter 5: Research questions......................................................................................................11
Results....................................................................................................................................................12
People in RH Report
Conclusions...........................................................................................................................................14
Recommendations.............................................................................................................................15
De Implementation..................................................................................................................................18
Zeeuwse Kust
References.............................................................................................................................................20
Appendix I.............................................................................................................................................21
Appendix II............................................................................................................................................22
11.1 Hospitality scan Noortje............................................................................................................. 22
11.2 Hospitality Scan Rafael............................................................................................................... 24
11.3 Hospitality Scan Annemarie..................................................................................................... 26
Rafaël Houtepen
BREDA UNIVERISTY OF APPLIED SCIENCES
1
,RH Touchpoint People Noortje, Rafaël, Annemarie 24.01.2020
Introduction
The management of camping de Zeeuwse Kust are dealing with problems regarding attracting new
employees, motivating employees and keeping employees.
Camping de Zeeuwse Kust is a camping located in the province of Zeeland and located close to village
of Renesse. This area has stunning dunes, great beaches and a very nice sea to swim in during
summer. Therefore, is Camping de Zeeuwse Kust located close to the sea and close to the village of
Renesse where guests can shop and enjoy the typical Zeeuwse feeling that it brings along. Their
target group is therefore young families that are searching for a 5-star camping that offer child
amusement, pet friendly and have a diverse selection of accommodations.
Camping de Zeeuwse Kust is offering: chalets, hotel rooms, camper van spots, glamping spots,
camping spots and comfort camping spots. All those accommodations have again different varieties
like the number of persons, luxury and size of those different accommodations. In addition, they also
have a restaurant, indoor and outdoor swimming pool, modern sanitary building with dishwashers,
dog facilities, a wellness, midge golf area, football field, tennis field and overall an animation team
and building for the children. Therefore, there is enough to do at the camping during the visit of
guests.
However, those guests need to be cared for by the employees of the camping park and in this case
camping de Zeeuwse Kust is struggling with their workers. Therefore, this report will be about how
camping de Zeeuwse Kust has to change in order to keep their employees motivated, attract new
employees and keep their own employees.
2
, RH Touchpoint People Noortje, Rafaël, Annemarie 24.01.2020
Chapter 1: Management Problem
1.1 The P’s of camping De Zeeuwse Kust
Product: Camping de Zeeuwse Kust is offering different kind of luxury accommodations to tourists
that are visiting Zeeland and preferably the coasts. Those accommodations are existing out of:
Chalets: Those are small houses that are suitable from 4 to 7 persons. They also include their
own toilet and bathroom, terrace, kitchen, garden and a parking spot.
Hotel rooms: The hotel has different kind of suits like: luxury, family, baby, couple and for
disabled. All those rooms differ from each other, but they all have in common that they have
hotel facilities, like a private bath room, kitchen, etc. Most rooms are suitable with 2, 4 or 6
persons.
Camper van spots: Those are simple spots with hardened ground to carry the heavy camper
vans. Those include electricity, deposal and water services. Suitable for max 6 persons.
Glamping spots: Those are also called beach lodges and are a luxurious way of camping. This
includes: king size beds, private bathroom, private kitchen and a terrace. Suitable for 5, 6 or 8
persons.
Camping spots: Those are simple grass spots that are suitable for a camper with a tent.
Suitable for max 6 persons.
Comfort camping spots: Those are almost the same as the normal camping spots, but the
only difference is that they have a small private sanitary on their spot. Suitable for max 6
persons.
Next to the accommodations that they are offering, they also offer camping products, food & drinks
at their restaurants and mini super market. There is also a lot of children amusement at the camping
with special building for the children where they have all kinds of activities during summer. A tennis
field, soccer field and midget golf field are also located for free at the camping with only a deposit for
the rackets and golf sticks to be used. After sporting there is the possibility to go to the wellness that
costs 15 euros for a day if you are not located on the camping and 10 euros a day if you are located
on the camping. Finally, they are also offering a swimming pool for free at the camping.
Place: Camping de Zeeuwse Kust is located close to the village of Renesse in the province of Zeeland
in the Netherlands. This location is close to the beach and is therefore a beach camping. The camping
is opened the whole year and the reception is opened from 8:00 to 20:00 in high season and 9:00 to
17:00 in low season. In addition, they can also be reached through their website to make bookings
for the accommodations offered.
Price: All accommodations offered have a different price, due to the fact the one is offering more
luxury or more space. In addition, there are also price differences when it comes to seasonality, so
the price is higher of those accommodations during the summer time than in the winter time.
All price are for booking of a week, summer is the month July and winter is the month February
Chalets: Summer from €885, - Winter from €545, -
Hotel rooms: Summer from €1245, - Winter from €780, -
Camper van spots: Summer from €371, - Winter from €189, -
Glamping spots: Those are only open in the summer months. Summer from €1025, -
Camping spots: Summer from €371, - Winter from €189, -
Comfort camping spots: Summer from €462, - Winter from €280, -
3
Table of content
Introduction............................................................................................................................................2
Chapter 1: Management Problem...................................................................................................3
1.1 The P’s of camping De Zeeuwse Kust.......................................................................................... 3
1.2 6 W’s from Verhoeven .................................................................................................................... 4
1.3 Microenvironment / The foundation of the company: ........................................................5
1.4 Meso environment / Competition and Competitors .............................................................5
1.5 Macro environment ........................................................................................................................ 5
Chapter 2: Research problem ..........................................................................................................6
Chapter 3: Theoretical Framework................................................................................................7
3.1 The guest experience model.......................................................................................................... 7
3.2 Hospitality:.......................................................................................................................................... 7
3.3 Motivation:.......................................................................................................................................... 7
3.4 Employee Journey:............................................................................................................................ 8
Chapter 4: Research objective........................................................................................................10
Chapter 5: Research questions......................................................................................................11
Results....................................................................................................................................................12
People in RH Report
Conclusions...........................................................................................................................................14
Recommendations.............................................................................................................................15
De Implementation..................................................................................................................................18
Zeeuwse Kust
References.............................................................................................................................................20
Appendix I.............................................................................................................................................21
Appendix II............................................................................................................................................22
11.1 Hospitality scan Noortje............................................................................................................. 22
11.2 Hospitality Scan Rafael............................................................................................................... 24
11.3 Hospitality Scan Annemarie..................................................................................................... 26
Rafaël Houtepen
BREDA UNIVERISTY OF APPLIED SCIENCES
1
,RH Touchpoint People Noortje, Rafaël, Annemarie 24.01.2020
Introduction
The management of camping de Zeeuwse Kust are dealing with problems regarding attracting new
employees, motivating employees and keeping employees.
Camping de Zeeuwse Kust is a camping located in the province of Zeeland and located close to village
of Renesse. This area has stunning dunes, great beaches and a very nice sea to swim in during
summer. Therefore, is Camping de Zeeuwse Kust located close to the sea and close to the village of
Renesse where guests can shop and enjoy the typical Zeeuwse feeling that it brings along. Their
target group is therefore young families that are searching for a 5-star camping that offer child
amusement, pet friendly and have a diverse selection of accommodations.
Camping de Zeeuwse Kust is offering: chalets, hotel rooms, camper van spots, glamping spots,
camping spots and comfort camping spots. All those accommodations have again different varieties
like the number of persons, luxury and size of those different accommodations. In addition, they also
have a restaurant, indoor and outdoor swimming pool, modern sanitary building with dishwashers,
dog facilities, a wellness, midge golf area, football field, tennis field and overall an animation team
and building for the children. Therefore, there is enough to do at the camping during the visit of
guests.
However, those guests need to be cared for by the employees of the camping park and in this case
camping de Zeeuwse Kust is struggling with their workers. Therefore, this report will be about how
camping de Zeeuwse Kust has to change in order to keep their employees motivated, attract new
employees and keep their own employees.
2
, RH Touchpoint People Noortje, Rafaël, Annemarie 24.01.2020
Chapter 1: Management Problem
1.1 The P’s of camping De Zeeuwse Kust
Product: Camping de Zeeuwse Kust is offering different kind of luxury accommodations to tourists
that are visiting Zeeland and preferably the coasts. Those accommodations are existing out of:
Chalets: Those are small houses that are suitable from 4 to 7 persons. They also include their
own toilet and bathroom, terrace, kitchen, garden and a parking spot.
Hotel rooms: The hotel has different kind of suits like: luxury, family, baby, couple and for
disabled. All those rooms differ from each other, but they all have in common that they have
hotel facilities, like a private bath room, kitchen, etc. Most rooms are suitable with 2, 4 or 6
persons.
Camper van spots: Those are simple spots with hardened ground to carry the heavy camper
vans. Those include electricity, deposal and water services. Suitable for max 6 persons.
Glamping spots: Those are also called beach lodges and are a luxurious way of camping. This
includes: king size beds, private bathroom, private kitchen and a terrace. Suitable for 5, 6 or 8
persons.
Camping spots: Those are simple grass spots that are suitable for a camper with a tent.
Suitable for max 6 persons.
Comfort camping spots: Those are almost the same as the normal camping spots, but the
only difference is that they have a small private sanitary on their spot. Suitable for max 6
persons.
Next to the accommodations that they are offering, they also offer camping products, food & drinks
at their restaurants and mini super market. There is also a lot of children amusement at the camping
with special building for the children where they have all kinds of activities during summer. A tennis
field, soccer field and midget golf field are also located for free at the camping with only a deposit for
the rackets and golf sticks to be used. After sporting there is the possibility to go to the wellness that
costs 15 euros for a day if you are not located on the camping and 10 euros a day if you are located
on the camping. Finally, they are also offering a swimming pool for free at the camping.
Place: Camping de Zeeuwse Kust is located close to the village of Renesse in the province of Zeeland
in the Netherlands. This location is close to the beach and is therefore a beach camping. The camping
is opened the whole year and the reception is opened from 8:00 to 20:00 in high season and 9:00 to
17:00 in low season. In addition, they can also be reached through their website to make bookings
for the accommodations offered.
Price: All accommodations offered have a different price, due to the fact the one is offering more
luxury or more space. In addition, there are also price differences when it comes to seasonality, so
the price is higher of those accommodations during the summer time than in the winter time.
All price are for booking of a week, summer is the month July and winter is the month February
Chalets: Summer from €885, - Winter from €545, -
Hotel rooms: Summer from €1245, - Winter from €780, -
Camper van spots: Summer from €371, - Winter from €189, -
Glamping spots: Those are only open in the summer months. Summer from €1025, -
Camping spots: Summer from €371, - Winter from €189, -
Comfort camping spots: Summer from €462, - Winter from €280, -
3
