BUSA 4980 Latest Test Questions Fully Solved 2026 Set.

What is a business strategy? (PP) - Answer Focusing on a single product/ industry finding the competitive advantage and making a profit. What are the five business level strategies? (PP) - Answer 1. Cost leadership (Walmart) 2. Differentiation (Apple) 3. Focused cost leadership (Ikeai) 4. Focused differentiation (Twitter/Facebook) 5. Integrated cost/differentiation () What is the purpose of a business level strategy? (Chapter 4) - Answer to create differences between the firm's position and those of its competitors. a firm must decide whether it intends to perform activities differently or to perform different activities. Define cost leadership strategy. Chapter 4 - Answer is an integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, relative to that of the competitor. ex: Vanguard group ETF transactions. Define differentiation strategy. Chapter 4 - Answer is an integrated set of actions taken to produce goods or services (at an acceptable cost) that customers perceive as being different in ways that are important to them. ex: Lexus Define focus strategy. Chapter 4 - Answer is an integrated set of actions taken to produce goods or services that serve the needs of a particular competitive segment. ex goya Define integrated cost leadership/ differentiation. Chapter 4 - Answer involves engaging in primary value-chain activities and support functions that allow a firm to simultaneously pursue low cost and differentiation.