BUS203 Final Credit Exam SET 3 (Latest
2026/ 2027 Updates) Principles of
Marketing 100% Verified Questions &
Answers {Grade A} - Saylor Direct Credit
Which of the following is a benefit of segmenting and targeting markets?
a.
Identify market expansion opportunities (WRONG)
b.
Focus on profitable customers
c.
Segmenting brands to provide customer benefits
d.
Target customers who cross shop a competitor - correct answer
Strategic planning covers which of the following critical marketing issues?
a.
Promotion and selling
b.
Global growth and expansion
c.
Product planning and forecasting
, BUS203 Final Credit Exam SET 3 (Latest
2026/ 2027 Updates) Principles of
Marketing 100% Verified Questions &
Answers {Grade A} - Saylor Direct Credit
d.
Demand plan and sales forecast (WRONG) - correct answer
Which of the following customer characteristics might a marketer consider with
psychographic segmentation?
a.
Address
b.
Income
c.
Lifestyle
d.
Race - correct answer Lifestyle
Which of the following is a disadvantage of product positioning?
a.
Picking one position may leave out buyers.
b.
Picking a position allows for mass audience appeal.
, BUS203 Final Credit Exam SET 3 (Latest
2026/ 2027 Updates) Principles of
Marketing 100% Verified Questions &
Answers {Grade A} - Saylor Direct Credit
c.
Picking a position decreases competitive advantage.
d.
Picking a position can be harmful in today's marketplace. - correct answer Picking
one position may leave out buyers.
Which of the following competitive forces requires a company to use all of the
resources available to them to maintain sales and market share?
a.
Forces of entry
b.
Supplier power
c.
Competitive rivalry
d.
Threat of substitutes (WRONG) - correct answer
Which of the following aspects of a competitive analysis will enable you to determine
the features and benefits that are meaningful to customers and potential customers?
a.
, BUS203 Final Credit Exam SET 3 (Latest
2026/ 2027 Updates) Principles of
Marketing 100% Verified Questions &
Answers {Grade A} - Saylor Direct Credit
Product evaluation
b.
Go to market analysis
c.
Customer reviews (WRONG)
d.
Customer service evaluation - correct answer
What is an RFP in the business-to-business (B2B) marketing process, and why is it a
helpful component in the (B2B) buying process?
a.
An RFP is a request for a product. It is another name for a purchase order from a
client to a vendor.
b.
An RFP is a request for proposal. It is a company's invitation to vendors to provide a
product or service bid.
c.
An RFP is a request for partnership. It is an invitation from one company to another
company to share facilities.
2026/ 2027 Updates) Principles of
Marketing 100% Verified Questions &
Answers {Grade A} - Saylor Direct Credit
Which of the following is a benefit of segmenting and targeting markets?
a.
Identify market expansion opportunities (WRONG)
b.
Focus on profitable customers
c.
Segmenting brands to provide customer benefits
d.
Target customers who cross shop a competitor - correct answer
Strategic planning covers which of the following critical marketing issues?
a.
Promotion and selling
b.
Global growth and expansion
c.
Product planning and forecasting
, BUS203 Final Credit Exam SET 3 (Latest
2026/ 2027 Updates) Principles of
Marketing 100% Verified Questions &
Answers {Grade A} - Saylor Direct Credit
d.
Demand plan and sales forecast (WRONG) - correct answer
Which of the following customer characteristics might a marketer consider with
psychographic segmentation?
a.
Address
b.
Income
c.
Lifestyle
d.
Race - correct answer Lifestyle
Which of the following is a disadvantage of product positioning?
a.
Picking one position may leave out buyers.
b.
Picking a position allows for mass audience appeal.
, BUS203 Final Credit Exam SET 3 (Latest
2026/ 2027 Updates) Principles of
Marketing 100% Verified Questions &
Answers {Grade A} - Saylor Direct Credit
c.
Picking a position decreases competitive advantage.
d.
Picking a position can be harmful in today's marketplace. - correct answer Picking
one position may leave out buyers.
Which of the following competitive forces requires a company to use all of the
resources available to them to maintain sales and market share?
a.
Forces of entry
b.
Supplier power
c.
Competitive rivalry
d.
Threat of substitutes (WRONG) - correct answer
Which of the following aspects of a competitive analysis will enable you to determine
the features and benefits that are meaningful to customers and potential customers?
a.
, BUS203 Final Credit Exam SET 3 (Latest
2026/ 2027 Updates) Principles of
Marketing 100% Verified Questions &
Answers {Grade A} - Saylor Direct Credit
Product evaluation
b.
Go to market analysis
c.
Customer reviews (WRONG)
d.
Customer service evaluation - correct answer
What is an RFP in the business-to-business (B2B) marketing process, and why is it a
helpful component in the (B2B) buying process?
a.
An RFP is a request for a product. It is another name for a purchase order from a
client to a vendor.
b.
An RFP is a request for proposal. It is a company's invitation to vendors to provide a
product or service bid.
c.
An RFP is a request for partnership. It is an invitation from one company to another
company to share facilities.
