CERTIFIED MARKETING MANAGEMENT
PROFESSIONAL (CMMP) QUESTION AND
CORRECT ANSWERS (VERIFIED
ANSWERS) PLUS RATIONALES 2026 Q&A
INSTANT DOWNLOAD PDF
1. Marketing management primarily focuses on
A. Selling products at the lowest cost
B. Managing advertising campaigns only
C. Planning, organizing, directing, and controlling marketing activities
D. Managing customer complaints
Answer: C
Rationale: Marketing management involves the full process of planning,
organizing, directing, and controlling marketing efforts to meet organizational
goals.
2. The main objective of marketing is to
A. Increase production efficiency
B. Maximize short-term profits
C. Create value for customers and build relationships
D. Reduce operational costs
Answer: C
Rationale: Modern marketing emphasizes customer value creation and long-
term relationship building.
, 3. The marketing mix is best described as
A. Market segmentation tools
B. A combination of controllable variables used to influence buyers
C. Customer behavior models
D. Sales forecasting techniques
Answer: B
Rationale: The marketing mix consists of controllable elements a firm uses to
influence demand.
4. Which of the following is NOT part of the traditional 4Ps?
A. Product
B. Price
C. Promotion
D. People
Answer: D
Rationale: The traditional marketing mix includes Product, Price, Place, and
Promotion; People is part of extended mixes.
5. Market segmentation is the process of
A. Selling products in multiple markets
B. Dividing a market into distinct groups of buyers
C. Identifying competitors
D. Reducing marketing costs
Answer: B
Rationale: Segmentation divides a broad market into subsets with similar needs
or characteristics.
6. Demographic segmentation is based on
A. Lifestyle and personality
, B. Geography
C. Age, income, gender, and education
D. Buying behavior
Answer: C
Rationale: Demographic variables describe measurable population
characteristics.
7. Psychographic segmentation focuses on
A. Income levels
B. Location
C. Lifestyle, values, and personality
D. Purchase frequency
Answer: C
Rationale: Psychographics examine psychological traits and lifestyles influencing
buying decisions.
8. Target marketing involves
A. Mass marketing to all customers
B. Eliminating unprofitable customers
C. Selecting specific segments to serve
D. Increasing promotional spending
Answer: C
Rationale: Target marketing focuses resources on selected market segments.
9. Market positioning refers to
A. Pricing strategies
B. Creating a distinct image in the minds of target customers
C. Distribution channel design
D. Market research
PROFESSIONAL (CMMP) QUESTION AND
CORRECT ANSWERS (VERIFIED
ANSWERS) PLUS RATIONALES 2026 Q&A
INSTANT DOWNLOAD PDF
1. Marketing management primarily focuses on
A. Selling products at the lowest cost
B. Managing advertising campaigns only
C. Planning, organizing, directing, and controlling marketing activities
D. Managing customer complaints
Answer: C
Rationale: Marketing management involves the full process of planning,
organizing, directing, and controlling marketing efforts to meet organizational
goals.
2. The main objective of marketing is to
A. Increase production efficiency
B. Maximize short-term profits
C. Create value for customers and build relationships
D. Reduce operational costs
Answer: C
Rationale: Modern marketing emphasizes customer value creation and long-
term relationship building.
, 3. The marketing mix is best described as
A. Market segmentation tools
B. A combination of controllable variables used to influence buyers
C. Customer behavior models
D. Sales forecasting techniques
Answer: B
Rationale: The marketing mix consists of controllable elements a firm uses to
influence demand.
4. Which of the following is NOT part of the traditional 4Ps?
A. Product
B. Price
C. Promotion
D. People
Answer: D
Rationale: The traditional marketing mix includes Product, Price, Place, and
Promotion; People is part of extended mixes.
5. Market segmentation is the process of
A. Selling products in multiple markets
B. Dividing a market into distinct groups of buyers
C. Identifying competitors
D. Reducing marketing costs
Answer: B
Rationale: Segmentation divides a broad market into subsets with similar needs
or characteristics.
6. Demographic segmentation is based on
A. Lifestyle and personality
, B. Geography
C. Age, income, gender, and education
D. Buying behavior
Answer: C
Rationale: Demographic variables describe measurable population
characteristics.
7. Psychographic segmentation focuses on
A. Income levels
B. Location
C. Lifestyle, values, and personality
D. Purchase frequency
Answer: C
Rationale: Psychographics examine psychological traits and lifestyles influencing
buying decisions.
8. Target marketing involves
A. Mass marketing to all customers
B. Eliminating unprofitable customers
C. Selecting specific segments to serve
D. Increasing promotional spending
Answer: C
Rationale: Target marketing focuses resources on selected market segments.
9. Market positioning refers to
A. Pricing strategies
B. Creating a distinct image in the minds of target customers
C. Distribution channel design
D. Market research
