RECOMMENDATIONS
FOR IKEA GROUPi
*I have removed the logo here to ensure that there is no
copyright infringement, but you should use the logo of
you selected company on the front page.
, Contents
1. Introduction 4
2. Critical Analysis of UK Furniture Retail Industry 4
2.1 Porter’s Five Forces 4
2.2 Degree of Rivalry within the Industry 5
2.3 Threat of New Entrants 7
2.4 Bargaining Power of Suppliers 8
2.5 Bargaining Power of Buyers 8
2.6 Threat of Substitutes 9
2.7 Key Success Factors 9
3. Resources, Capabilities and Competences 10
3.1 Resources 10
3.1.1 Tangible Resources 10
3.1.1.1 Finances 10
3.1.1.2 Properties 11
3.1.2 Intangible Resources 12
3.1.2.1 Brand 12
3.1.2.2 Intellectual property rights 12
3.1.3 Human Resources 12
3.2 Capabilities and Core Competences 13
3.2.1 Inbound logistics 13
3.2.2 Marketing, Operations and Sales 14
3.2.3 Technology and Innovation 15
3.3 Evaluation of IKEA’s Resources and Capabilities 17
4. Competitive Advantage 17
Page 2 of 28
,5. Strategic Recommendations 19
6. Recommendations for Price Prior’s client relationship team 20
7. Conclusion 20
Bibliography 21
Page 3 of 28
,
FOR IKEA GROUPi
*I have removed the logo here to ensure that there is no
copyright infringement, but you should use the logo of
you selected company on the front page.
, Contents
1. Introduction 4
2. Critical Analysis of UK Furniture Retail Industry 4
2.1 Porter’s Five Forces 4
2.2 Degree of Rivalry within the Industry 5
2.3 Threat of New Entrants 7
2.4 Bargaining Power of Suppliers 8
2.5 Bargaining Power of Buyers 8
2.6 Threat of Substitutes 9
2.7 Key Success Factors 9
3. Resources, Capabilities and Competences 10
3.1 Resources 10
3.1.1 Tangible Resources 10
3.1.1.1 Finances 10
3.1.1.2 Properties 11
3.1.2 Intangible Resources 12
3.1.2.1 Brand 12
3.1.2.2 Intellectual property rights 12
3.1.3 Human Resources 12
3.2 Capabilities and Core Competences 13
3.2.1 Inbound logistics 13
3.2.2 Marketing, Operations and Sales 14
3.2.3 Technology and Innovation 15
3.3 Evaluation of IKEA’s Resources and Capabilities 17
4. Competitive Advantage 17
Page 2 of 28
,5. Strategic Recommendations 19
6. Recommendations for Price Prior’s client relationship team 20
7. Conclusion 20
Bibliography 21
Page 3 of 28
,
