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T e st Bank For M arketing M anagement (Global Edition), 16th
Ed (Kotler) All S Complete Question & Answers A+ Rated
Latest Update 2026
Page 1 of 954
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Table of Contents
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT
1. Defining Marketing for the New Realities
2. Marketing Planning and Management
PART 2: UNDERSTANDING THE MARKET
3. Analyzing Consumer Markets
4. Analyzing Business Markets
5. Conducting Marketing Research
PART 3: DEVELOPING A WINNING MARKETING STRATEGY
6. Identifying Market Segments and Target Customers
7. Crafting a Customer Value Proposition and Positioning
PART 4: DESIGNING VALUE
8. Designing and Managing Products
9. Designing and Managing Services
10. Building Strong Brands
11. Managing Pricing and Sales Promotions
PART 5: COMMUNICATING VALUE
12. Managing Marketing Communications
13. Designing an Integrated Marketing Campaign in the Digital Ag e
14. Personal Selling and Direct Marketing
PART 6: DELIVERING VALUE
15. Designing and Managing Distribution Channels
16. Managing Retailing
PART 7: MANAGING GROWTH
17. Driving Growth in Competitive Markets
18. Developing New Market Offerings
19. Building Customer Loyalty
20. Tapping into Global Markets
21. Socially Responsible Marketing
Page 2 of 954
,marketing management, 16th ed (kotler)
chapter 1 defining marketing for the new realities
1) which of the following statements about marketing is true?
A) it is of little importance when products are standardized.
B) it can help create jobs in the economy by increasing demand for goods and services.
C) it helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) it is more important for bigger organizations than smaller ones.
E) it is seldom used by nonprofit
organizations. ANS: b
diff: 1
lo: 1.1: why is marketing important? aacsb:
reflective thinking
2) a marketer's only concern is how best to create demand for a new product produced by his/her
company. improving product design is not his/her responsibility.
ANS:
false diff: 1
lo: 1.1: why is marketing important? aacsb:
reflective thinking
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3) management is the art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and communicating superior
customer value.
A) marketing
B) knowledge
C) operations
D) strategic
E) distribution
ANS: a
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
4) identify the correct statement about marketing management.
A) it is primarily concerned with the systematic gathering, recording, and analysis of data about
issues related to marketing products and services.
B) it focuses mostly on monitoring the profitability of a company's products and services.
C) it focuses solely on attaining an organization's sales goals in an efficient manner.
D) it is defined as the field that deals with planning and managing a business at the highest
level of corporate hierarchy.
E) it occurs when at least one party to a potential exchange thinks about the means of
achieving desired responses from other parties.
ANS:
e diff: 2
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
Page 3 of 954
, 5) a social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve a
closer connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs,
and mass distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need and
want through creating, offering, and freely exchanging products and services of value with
others d) marketing is the process of extracting the maximum value from consumers to
facilitate corporate growth
e) marketing is the process of aggressive selling and promotion to encourage the purchase of
products that might otherwise be unsought by the consumer
ANS:
c diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
6) goods constitute the bulk of most countries' production and marketing efforts.
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the marketplace Buyand
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material
A) durable
B) impulse
C) physical
D) luxury
E) intangible
ANS: c
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
7) as economies advance, a growing proportion of the economy's activities focuses on
the production of .
A) products
B) events
C) experiences
D) luxury goods
E) service
s ANS:
e diff: 2
lo: 1.2: what is the scope of
marketing? aacsb: reflective thinking
8) car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
C) events
D) services
E) information
ANS: d
diff: 1
lo: 1.2: what is the scope of marketing?
Page 4 of 954
T e st Bank For M arketing M anagement (Global Edition), 16th
Ed (Kotler) All S Complete Question & Answers A+ Rated
Latest Update 2026
Page 1 of 954
, Stuvia.com
stuvia.com -- The Marketplacetotobuy
the marketplace Buyand
andsell
Sell yourstudy
your Study Material
material
Table of Contents
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT
1. Defining Marketing for the New Realities
2. Marketing Planning and Management
PART 2: UNDERSTANDING THE MARKET
3. Analyzing Consumer Markets
4. Analyzing Business Markets
5. Conducting Marketing Research
PART 3: DEVELOPING A WINNING MARKETING STRATEGY
6. Identifying Market Segments and Target Customers
7. Crafting a Customer Value Proposition and Positioning
PART 4: DESIGNING VALUE
8. Designing and Managing Products
9. Designing and Managing Services
10. Building Strong Brands
11. Managing Pricing and Sales Promotions
PART 5: COMMUNICATING VALUE
12. Managing Marketing Communications
13. Designing an Integrated Marketing Campaign in the Digital Ag e
14. Personal Selling and Direct Marketing
PART 6: DELIVERING VALUE
15. Designing and Managing Distribution Channels
16. Managing Retailing
PART 7: MANAGING GROWTH
17. Driving Growth in Competitive Markets
18. Developing New Market Offerings
19. Building Customer Loyalty
20. Tapping into Global Markets
21. Socially Responsible Marketing
Page 2 of 954
,marketing management, 16th ed (kotler)
chapter 1 defining marketing for the new realities
1) which of the following statements about marketing is true?
A) it is of little importance when products are standardized.
B) it can help create jobs in the economy by increasing demand for goods and services.
C) it helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) it is more important for bigger organizations than smaller ones.
E) it is seldom used by nonprofit
organizations. ANS: b
diff: 1
lo: 1.1: why is marketing important? aacsb:
reflective thinking
2) a marketer's only concern is how best to create demand for a new product produced by his/her
company. improving product design is not his/her responsibility.
ANS:
false diff: 1
lo: 1.1: why is marketing important? aacsb:
reflective thinking
Stuvia.com
stuvia.com -- The Marketplacetotobuy
the marketplace Buyand
andsell
Sell yourstudy
your Study Material
material
3) management is the art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and communicating superior
customer value.
A) marketing
B) knowledge
C) operations
D) strategic
E) distribution
ANS: a
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
4) identify the correct statement about marketing management.
A) it is primarily concerned with the systematic gathering, recording, and analysis of data about
issues related to marketing products and services.
B) it focuses mostly on monitoring the profitability of a company's products and services.
C) it focuses solely on attaining an organization's sales goals in an efficient manner.
D) it is defined as the field that deals with planning and managing a business at the highest
level of corporate hierarchy.
E) it occurs when at least one party to a potential exchange thinks about the means of
achieving desired responses from other parties.
ANS:
e diff: 2
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
Page 3 of 954
, 5) a social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve a
closer connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs,
and mass distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need and
want through creating, offering, and freely exchanging products and services of value with
others d) marketing is the process of extracting the maximum value from consumers to
facilitate corporate growth
e) marketing is the process of aggressive selling and promotion to encourage the purchase of
products that might otherwise be unsought by the consumer
ANS:
c diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
6) goods constitute the bulk of most countries' production and marketing efforts.
Stuvia.com
stuvia.com -- The Marketplacetotobuy
the marketplace Buyand
andsell
Sell yourstudy
your Study Material
material
A) durable
B) impulse
C) physical
D) luxury
E) intangible
ANS: c
diff: 1
lo: 1.2: what is the scope of marketing?
aacsb: reflective thinking
7) as economies advance, a growing proportion of the economy's activities focuses on
the production of .
A) products
B) events
C) experiences
D) luxury goods
E) service
s ANS:
e diff: 2
lo: 1.2: what is the scope of
marketing? aacsb: reflective thinking
8) car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
C) events
D) services
E) information
ANS: d
diff: 1
lo: 1.2: what is the scope of marketing?
Page 4 of 954
