Introduction to Business
Third Edition
Dennis E. Schlais
Richard N. Davis
Kristi A. Schlais
, Copyright © 2011 by Association Global View
No part of this manual may be reproduced by any mechanical, electronic, or photographic
process, nor may it be stored in a retrieval system, transmitted, or otherwise copied for
private or public use, without written permission from Association Global View.
(www.globalview.org)
Printed in the United States of America
,Acknowledgments
The authors recognize the enormous value added to this innovative project by
numerous project team members. Each member of the development team brought unique
talents and strengths to the vision. The resulting vision was to create an introduction to
business curriculum that was first, and above all else, for the benefit of the student. The
main question driving the team was, "How do students learn?" We do not mean, how do
they memorize for tests. But rather, how can we transmit information, knowledge and
understanding so each student will exit the course having a strong foundation in business
and in critical thinking which will support them in future course work and through life?
The end result is an electronic, globally interactive program of study, which
allows the student to learn, experience, and feel what its like to be an entrepreneur and a
manager within the global business community. We have sacrificed some knowledge
content found in standard texts in order for the student to truly experience, understand,
and appreciate the knowledge they have gained. We feel that the gain in understanding
and the creation of a solid foundation in business is well worth the small sacrifice of
rather minor information.
The total program experience that is provided should not be judged solely on this
text. The experience should include taking advantage of the active learning component,
the entrepreneurial strategic business simulation. The business that is started is
simulated, but the negotiations and interaction with competitors and partners around the
world is real business in real time. Students move from concepts in the text to a view of
how real firms apply the concepts through application of that knowledge in the
simulation. Enjoy the total experience, learn much, and prosper.
Thank you to all the collaborating professors who made this program possible and
especially to the students that worked with the development team through two years of
testing.
Kristi Schlais, Editor
Association Global View
A non-profit association benefiting students and their curriculum world wide
, ALPHA TEAM
WRITERS:
Dennis Schlais California State University Chico
Richard Davis, California State University Chico
Kristi Schlais, Association Global View
INTERNET DESIGN
Jean Hulsoor Association Global View
Kristi Schlais Association Global View
SIMULATION DESIGN
Paul Kinney Professor Emeritus, California State University Chico
Dennis Schlais, California State University Chico
ALPHA TESTING
Jane LeMaster University of Texas- Pan American
Donna Lees Butte Community College
PARTICIPANTS SECOND ALPHA TEST
University of Texas- Pan American U.S.A
Butte Community College U.S.A.
CSUChico U.S.A.
HES Netherlands
Eisenstadt Austria
Third Edition
Dennis E. Schlais
Richard N. Davis
Kristi A. Schlais
, Copyright © 2011 by Association Global View
No part of this manual may be reproduced by any mechanical, electronic, or photographic
process, nor may it be stored in a retrieval system, transmitted, or otherwise copied for
private or public use, without written permission from Association Global View.
(www.globalview.org)
Printed in the United States of America
,Acknowledgments
The authors recognize the enormous value added to this innovative project by
numerous project team members. Each member of the development team brought unique
talents and strengths to the vision. The resulting vision was to create an introduction to
business curriculum that was first, and above all else, for the benefit of the student. The
main question driving the team was, "How do students learn?" We do not mean, how do
they memorize for tests. But rather, how can we transmit information, knowledge and
understanding so each student will exit the course having a strong foundation in business
and in critical thinking which will support them in future course work and through life?
The end result is an electronic, globally interactive program of study, which
allows the student to learn, experience, and feel what its like to be an entrepreneur and a
manager within the global business community. We have sacrificed some knowledge
content found in standard texts in order for the student to truly experience, understand,
and appreciate the knowledge they have gained. We feel that the gain in understanding
and the creation of a solid foundation in business is well worth the small sacrifice of
rather minor information.
The total program experience that is provided should not be judged solely on this
text. The experience should include taking advantage of the active learning component,
the entrepreneurial strategic business simulation. The business that is started is
simulated, but the negotiations and interaction with competitors and partners around the
world is real business in real time. Students move from concepts in the text to a view of
how real firms apply the concepts through application of that knowledge in the
simulation. Enjoy the total experience, learn much, and prosper.
Thank you to all the collaborating professors who made this program possible and
especially to the students that worked with the development team through two years of
testing.
Kristi Schlais, Editor
Association Global View
A non-profit association benefiting students and their curriculum world wide
, ALPHA TEAM
WRITERS:
Dennis Schlais California State University Chico
Richard Davis, California State University Chico
Kristi Schlais, Association Global View
INTERNET DESIGN
Jean Hulsoor Association Global View
Kristi Schlais Association Global View
SIMULATION DESIGN
Paul Kinney Professor Emeritus, California State University Chico
Dennis Schlais, California State University Chico
ALPHA TESTING
Jane LeMaster University of Texas- Pan American
Donna Lees Butte Community College
PARTICIPANTS SECOND ALPHA TEST
University of Texas- Pan American U.S.A
Butte Community College U.S.A.
CSUChico U.S.A.
HES Netherlands
Eisenstadt Austria
