RSE4801 Assignment 4 2023

Assignment 4 new study set 2023. n n n n n




Conformity - changing one's own behavior to match that of other people.
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social influence theory - the process through which the real or implied presence of others can
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directly or indirectly influence the thought, feelings and behavior of an individual
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Groupthink - occurs when people within a group feel it is more important to maintain the
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group's cohesiveness than to consider the facts realistically.
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Example of groupthink - is the sinking of the Titanic in 1912. The group responsible for
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designing and building the ship assumed that she was unsinkable and did not even bother to
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include enough lifeboats on board for all the passengers.
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Group polarization - the tendency for members involved in a group discussion to take
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somewhat more extreme positions and suggest risk your actions when compared to
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individuals who have not participated in a group discussion.
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Social facilitation - is the tendency for the presence of other people to have a positive impact
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on their performance of an easy task.
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Social impairment - is the tendency for the presence of other people to have a negative impact
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on the performance of a difficult task.
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Deindividuation - is the lessening of personal identity, self-restraint, in the sense of personal
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responsibility that can occur within a group
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trolling - posting internet messages meant to intentionally anger or frustrate in order to provoke
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nreactions from others n n




consumer psychology - branch of psychology that studies the habits of consumers in the
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marketplace ex compliance and techniques
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Compliance - occurs when people change their behavior as a result of another person or group
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asking or directing them to change.
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The three techniques of compliance are - foot in the door
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door in the face
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lowball
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foot-in-the-door technique - asking for a small commitment and, after gaining compliance, asking
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nfor a bigger commitment
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door-in-the-face technique - asking for a large commitment and being refused and then asking
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for a smaller commitment
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lowball technique - getting a commitment from a person and then raising the cost of that
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ncommitment

, The components of an attitude are - A- Affect
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B- Behavior
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C- Cognition
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Attitude - a tendency to respond positively or negatively toward a certain person, object, idea,
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or situation
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Affect - the emotional component of an attitude
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behavior - actions n n




cognition - thoughts n n




Obedience - A form of compliance that occurs when people follow direct commands, usually
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from someone in a position of authority
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Attitude Formation - direct contact, direct instruction, interaction with others, vicarious
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conditioning
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Persuasion - the process by which one person tries to change the belief, opinion, position, or
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course of action of another person through argument, pleading, or explanation
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Central route processing - type of information processing that involves attending to the content
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of the message itself.
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Peripheral route processing - type of information processing that involves attending to factor
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not involved in the message, such as the appearance of the source of the message, the
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length of the message, and other non-content factors.
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elaboration likelihood model - theory identifying two ways to persuade: a central route and a
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peripheral route
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attribution theory - The need people seem to hard to explain the behavior of other people.
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Example maybe he sick, or maybe he sees something I can't see.
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fundamental attribution error - It is the tendency for people observing someone else's actions
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nto overestimate the influence of that person's internal characteristics and behavior and
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nunderestimate the influence of the situation. n n n n n




situational cause - cause of behavior attributed to external factors: delays
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the action of others some other aspect of the situation
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dispositional cause - cause of behavior attributed to internal factors such as personality or
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character
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social cognative theory - views behavior as influenced by the interaction between people's
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traits and their social context
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realistic conflict theory - conflict between groups increases prejudice and discrimination
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