MKTG 367 LATEST 2026 STUDY GUIDE QUESTIONS AND
SOLUTIONS GRADED A+
✔✔When Shana decides to go to a specific retail store to look for makeup, she prefers
a store that has posters and music that is relatable. In addition, the salesperson's
physical appearance matches her expectations for beauty and elicits a favorable or
desirable response. This is considered source _____. - ✔✔Attractiveness
✔✔Evander is looking for a new pair of athletic shoes. He looks online at a variety of
brands and types of shoes and goes to a few retail stores to try them on. Evander is
doing what? - ✔✔Shopping
✔✔Sabrina, a grocery store owner, sells locally produced organic vegetables and fruits.
She decides to improve the shopping experience at her store when she discovers that a
retail chain is planning to open a store in the neighborhood. She trains her staff on
better customer-handling techniques, gives the store interiors a fresher and trendier
look, and introduces a loyalty discount card for regular customers. In the given scenario,
Sabrina is focusing on improving the store's_____. - ✔✔Affective quality
✔✔Bye-Bye Bugs is a company that manufactures bug sprays. It airs a commercial on
summer evenings after sunset when mosquitos and other insects tend to be more
prolific. In the given scenario, Bye-Bye Bugs is using _____. - ✔✔Advertiming
✔✔Mandy's fiancé plans to take her to a jungle-themed restaurant to celebrate her
birthday. The restaurant is lush with greenery inside, and the diners feel as if they are in
a rainforest. In the context of atmospherics, the décor of the restaurant is an example of
_____. - ✔✔servicescape
✔✔Danuta realizes that the price of food at the county fair is higher than she'd normally
pay in a grocery store or local restaurant. But she cannot imagine leaving the fair
without buying a funnel cake and fresh-squeezed lemonade, which she considers to be
tradition and part of the full fair experience. What concept characterizes Danuta's
thinking? - ✔✔Situational influence
✔✔Clinton is in the market for a new car. He has done his research, test driven various
cars, and read some good reviews online. Yet, having just switched jobs, he is very
concerned about spending the money and committing to a 6-year loan. Which of the
following identifies an example (in this situation) of an antecedent condition? - ✔✔Fear
in a customer
✔✔Chao is an impulsive shopper. Despite resolving to stick to his shopping list, he ends
up picking clothes he does not need. Chao can be categorized as a(n) _____. -
✔✔State-oriented market
,✔✔Goods Galore, a retail store, carries a wide selection of goods. It prices its low and
offers guarantees on all its products. This type of positioning emphasizes what quality
on the part of Goods Galore? - ✔✔Functional
✔✔Leo works full-time, takes his children to their activities, and makes plans to have a
weekly date night with his partner. Leo has a very busy lifestyle and is looking to save
time. Which of the following statements is true in relation to Leo's temporal (time
related) considerations? - ✔✔Consumers who are hedonically motivated will more likely
trade time for money.
✔✔Laila wants to go see the latest Hollywood blockbuster. On a tight budget, she would
prefer to attend the 4:15 movie time, which is considered matinee pricing and thus
cheaper. Laila is eager to see the movie, but she works until 4:30 most days. Laila
ponders whether to ask her supervisor if she came in a half hour early to work if she
could leave a half hour early. Which value category of the customer journal is Laila
emphasizing? - ✔✔Time
✔✔Murray's Cheese recently established a partnership with which supermarket giant to
create a customer-friendly environment in its stores? - ✔✔Kroger
✔✔A couple that needs to attend a dinner party the following night goes to Murray's
Cheese shop to buy a gift for the hosts. This type of shopping activity is known as
________. - ✔✔Acquisitional shopping
✔✔Having had a bad morning at work, Erica decides to cancel a meeting to take a
break by shopping for wine and cheese at Kroger to spend a quiet evening by herself.
This activity is an example of a(n) ________ shopping. - ✔✔Acquisitional
✔✔How does Murray's Cheese create a customer-friendly environment in its stores? -
✔✔Through free sampling of cheese before purchase, where the cheese mongers taste
the cheese with the customers
✔✔Which of the following best describes Murray's advertising strategy? - ✔✔It relies on
its cheesemongers providing good customer service and thus creating positive word-of-
mouth communication to promote and secure its reputation.
✔✔Murray views personal selling as a core competency that sets itself apart from the
competition. It specializes in a unique environment, an impressive décor, friendly
employees, and pleasant emotions. This type of positioning emphasizes the ________
quality of Murray's. - ✔✔Affective
✔✔Which of the following is true of the consumer decision-making process? - ✔✔Both
utilitarian value and hedonic value are associated with consumer decision making.
, ✔✔_____ is the inner reason or driving force behind human actions as consumers are
driven to address needs. - ✔✔Motivation
✔✔The _____ assumes that consumers diligently gather information about purchases,
carefully compare various brands of products on salient attributes, and make informed
decisions regarding what brand to buy. - ✔✔Rational decision-making perspective
✔✔A problem with the rational decision-making perspective is that it _____. -
✔✔assumes that consumers always follow a well-planned decision-making process
✔✔Which of the following is a characteristic of experiential decision processes? -
✔✔They often focus on hedonic value.
✔✔Which decision-making perspective assumes that many decisions are learned
responses to environmental influences? - ✔✔Behavioral influence decision-making
perspective
✔✔_____ pertains to seeking a product as a response to boredom or a perceived need
for change. - ✔✔Variety-seeking behavior
✔✔_____ refers to the consumers' anticipation of the negative consequences that are
likely to result from a course of action and the uncertainty of which course of action is
best to take. - ✔✔Perceived risk
✔✔Which of the following is true of extended decision making? - ✔✔It occurs when
consumer involvement is high.
✔✔Which of the following is true of habitual decision making? - ✔✔During habitual
decision making, consumers generally do not seek information at all when a need is
recognized.
✔✔_____ is defined as a deeply held commitment to rebuy a product or service
regardless of situational influences that could lead to switching behavior. - ✔✔Brand
loyalty
✔✔_____ is present when a consumer simply buys a product repeatedly without any
real attachment. - ✔✔Brand inertia
✔✔Decision making is limited by what is referred to as the _____. - ✔✔Awareness set
✔✔A(n) _____ includes alternatives to which consumers are indifferent, or for which
strong feelings are not held. - ✔✔Inert set
SOLUTIONS GRADED A+
✔✔When Shana decides to go to a specific retail store to look for makeup, she prefers
a store that has posters and music that is relatable. In addition, the salesperson's
physical appearance matches her expectations for beauty and elicits a favorable or
desirable response. This is considered source _____. - ✔✔Attractiveness
✔✔Evander is looking for a new pair of athletic shoes. He looks online at a variety of
brands and types of shoes and goes to a few retail stores to try them on. Evander is
doing what? - ✔✔Shopping
✔✔Sabrina, a grocery store owner, sells locally produced organic vegetables and fruits.
She decides to improve the shopping experience at her store when she discovers that a
retail chain is planning to open a store in the neighborhood. She trains her staff on
better customer-handling techniques, gives the store interiors a fresher and trendier
look, and introduces a loyalty discount card for regular customers. In the given scenario,
Sabrina is focusing on improving the store's_____. - ✔✔Affective quality
✔✔Bye-Bye Bugs is a company that manufactures bug sprays. It airs a commercial on
summer evenings after sunset when mosquitos and other insects tend to be more
prolific. In the given scenario, Bye-Bye Bugs is using _____. - ✔✔Advertiming
✔✔Mandy's fiancé plans to take her to a jungle-themed restaurant to celebrate her
birthday. The restaurant is lush with greenery inside, and the diners feel as if they are in
a rainforest. In the context of atmospherics, the décor of the restaurant is an example of
_____. - ✔✔servicescape
✔✔Danuta realizes that the price of food at the county fair is higher than she'd normally
pay in a grocery store or local restaurant. But she cannot imagine leaving the fair
without buying a funnel cake and fresh-squeezed lemonade, which she considers to be
tradition and part of the full fair experience. What concept characterizes Danuta's
thinking? - ✔✔Situational influence
✔✔Clinton is in the market for a new car. He has done his research, test driven various
cars, and read some good reviews online. Yet, having just switched jobs, he is very
concerned about spending the money and committing to a 6-year loan. Which of the
following identifies an example (in this situation) of an antecedent condition? - ✔✔Fear
in a customer
✔✔Chao is an impulsive shopper. Despite resolving to stick to his shopping list, he ends
up picking clothes he does not need. Chao can be categorized as a(n) _____. -
✔✔State-oriented market
,✔✔Goods Galore, a retail store, carries a wide selection of goods. It prices its low and
offers guarantees on all its products. This type of positioning emphasizes what quality
on the part of Goods Galore? - ✔✔Functional
✔✔Leo works full-time, takes his children to their activities, and makes plans to have a
weekly date night with his partner. Leo has a very busy lifestyle and is looking to save
time. Which of the following statements is true in relation to Leo's temporal (time
related) considerations? - ✔✔Consumers who are hedonically motivated will more likely
trade time for money.
✔✔Laila wants to go see the latest Hollywood blockbuster. On a tight budget, she would
prefer to attend the 4:15 movie time, which is considered matinee pricing and thus
cheaper. Laila is eager to see the movie, but she works until 4:30 most days. Laila
ponders whether to ask her supervisor if she came in a half hour early to work if she
could leave a half hour early. Which value category of the customer journal is Laila
emphasizing? - ✔✔Time
✔✔Murray's Cheese recently established a partnership with which supermarket giant to
create a customer-friendly environment in its stores? - ✔✔Kroger
✔✔A couple that needs to attend a dinner party the following night goes to Murray's
Cheese shop to buy a gift for the hosts. This type of shopping activity is known as
________. - ✔✔Acquisitional shopping
✔✔Having had a bad morning at work, Erica decides to cancel a meeting to take a
break by shopping for wine and cheese at Kroger to spend a quiet evening by herself.
This activity is an example of a(n) ________ shopping. - ✔✔Acquisitional
✔✔How does Murray's Cheese create a customer-friendly environment in its stores? -
✔✔Through free sampling of cheese before purchase, where the cheese mongers taste
the cheese with the customers
✔✔Which of the following best describes Murray's advertising strategy? - ✔✔It relies on
its cheesemongers providing good customer service and thus creating positive word-of-
mouth communication to promote and secure its reputation.
✔✔Murray views personal selling as a core competency that sets itself apart from the
competition. It specializes in a unique environment, an impressive décor, friendly
employees, and pleasant emotions. This type of positioning emphasizes the ________
quality of Murray's. - ✔✔Affective
✔✔Which of the following is true of the consumer decision-making process? - ✔✔Both
utilitarian value and hedonic value are associated with consumer decision making.
, ✔✔_____ is the inner reason or driving force behind human actions as consumers are
driven to address needs. - ✔✔Motivation
✔✔The _____ assumes that consumers diligently gather information about purchases,
carefully compare various brands of products on salient attributes, and make informed
decisions regarding what brand to buy. - ✔✔Rational decision-making perspective
✔✔A problem with the rational decision-making perspective is that it _____. -
✔✔assumes that consumers always follow a well-planned decision-making process
✔✔Which of the following is a characteristic of experiential decision processes? -
✔✔They often focus on hedonic value.
✔✔Which decision-making perspective assumes that many decisions are learned
responses to environmental influences? - ✔✔Behavioral influence decision-making
perspective
✔✔_____ pertains to seeking a product as a response to boredom or a perceived need
for change. - ✔✔Variety-seeking behavior
✔✔_____ refers to the consumers' anticipation of the negative consequences that are
likely to result from a course of action and the uncertainty of which course of action is
best to take. - ✔✔Perceived risk
✔✔Which of the following is true of extended decision making? - ✔✔It occurs when
consumer involvement is high.
✔✔Which of the following is true of habitual decision making? - ✔✔During habitual
decision making, consumers generally do not seek information at all when a need is
recognized.
✔✔_____ is defined as a deeply held commitment to rebuy a product or service
regardless of situational influences that could lead to switching behavior. - ✔✔Brand
loyalty
✔✔_____ is present when a consumer simply buys a product repeatedly without any
real attachment. - ✔✔Brand inertia
✔✔Decision making is limited by what is referred to as the _____. - ✔✔Awareness set
✔✔A(n) _____ includes alternatives to which consumers are indifferent, or for which
strong feelings are not held. - ✔✔Inert set
