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creating newsworthy events and stories to attract media and gain public
attention
Issues Management
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proactive process of anticipating, identifying, evaluating, and responding
to public policy issues that affect organizations and their publics now and
in the future
PRSA Provisions of Conduct
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FCDSCE - Free Flow of Info, Competition, Disclo of Info, Safeguarding
Confidences, Conflicts of Interest, Enhancing the Profession
Public Affairs
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builds and maintains mutually beneficial governmental and local
relationships
Retainer
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a set monthly fee paid by a client to a PR firm that covers a fixed or set
number of hours and a service