HUBSPOT CERTIFICATION COMPREHENSIVE EXAM QUESTIONS WITH
SOLUTIONS GUARANTEE A+, Exams of Marketing Management
Mission Statement - ANSWERAll in one CRM platform with marketing, sales
and service tools to help millions of organizations grow better
HEART - ANSWERHumble, Empathetic, Adaptable, Remarkable, Transparent
CRM - ANSWERThe tool that acts as the core of the HubSpot growth suite
and connects all of our tools together
HubSpot's international go-to market strategy can best be described as a.... -
ANSWERFreemium Strategy
How does freemium work? - ANSWERProvides value upfront before a
customer spends money. Company can start with the free CRM, and as their
company grows and requires more functionality, they can upgrade to paid
Marketing Hub, Sales Hub, and Service Hub tools to meet those needs.
, HubSpot started as a _____ software company but has since evolved into a
___ platform company - ANSWERMarketing and All on One (CRM with
marketing, sales and service tools)
3 Stages of the Inbound Methodology - ANSWERAttract, Engage, Delight
Define Buyer Persona - ANSWERA fictional representation of your ideal
customer. Comprised of demographic (who- name) and psychographic (why-
goals and challenges)
Why do we create Buyer Personas? - ANSWERContent creation: attract the
right people to our website, Product Development, Improving Internal
Process
3 Stages of the Buyers Journey - ANSWERAwareness, Consideration, Decision
Awareness - ANSWERProspect is experiencing and expressing symptoms of a
problem
Consideration - ANSWERProspect has defined the problem and is researching
all the different ways to solve the problem
Decision - ANSWERDecided on a solution and deciding which company does
it best
The new Inbound Methodology replaces the concept of the funnel with the
... - ANSWERFly-wheel
SOLUTIONS GUARANTEE A+, Exams of Marketing Management
Mission Statement - ANSWERAll in one CRM platform with marketing, sales
and service tools to help millions of organizations grow better
HEART - ANSWERHumble, Empathetic, Adaptable, Remarkable, Transparent
CRM - ANSWERThe tool that acts as the core of the HubSpot growth suite
and connects all of our tools together
HubSpot's international go-to market strategy can best be described as a.... -
ANSWERFreemium Strategy
How does freemium work? - ANSWERProvides value upfront before a
customer spends money. Company can start with the free CRM, and as their
company grows and requires more functionality, they can upgrade to paid
Marketing Hub, Sales Hub, and Service Hub tools to meet those needs.
, HubSpot started as a _____ software company but has since evolved into a
___ platform company - ANSWERMarketing and All on One (CRM with
marketing, sales and service tools)
3 Stages of the Inbound Methodology - ANSWERAttract, Engage, Delight
Define Buyer Persona - ANSWERA fictional representation of your ideal
customer. Comprised of demographic (who- name) and psychographic (why-
goals and challenges)
Why do we create Buyer Personas? - ANSWERContent creation: attract the
right people to our website, Product Development, Improving Internal
Process
3 Stages of the Buyers Journey - ANSWERAwareness, Consideration, Decision
Awareness - ANSWERProspect is experiencing and expressing symptoms of a
problem
Consideration - ANSWERProspect has defined the problem and is researching
all the different ways to solve the problem
Decision - ANSWERDecided on a solution and deciding which company does
it best
The new Inbound Methodology replaces the concept of the funnel with the
... - ANSWERFly-wheel
