Customer personas Studienführer, Klassennotizen & Zusammenfassungen

Marketing Creation and satisfaction of demand for a product or service. Digital Marketing Utilizing the internet and other digital channels to drive demand for products and services Strategy Set of ideas that outline how a product or brand will meet its objectives Tactic A specific action or method that contributes to achieving a goal. Components of GOST strategy Goals Objectives Strategies Tactics What are the Five Cs? Customers Company Collaborator...

Course Careers: Sales Development Term 100% Correct Account An account contains all the records of customer interactions, including contact information, preferred services, and transactions with your business. An account is created after the first time a customer buys from your business. Account Executive/AE aka Closer A sales team member in charge of closing deals by converting qualified leads into paying customers. Account Manager/AM aka Farmer A sales team member in charge of ma...

What Is The Definition Of An Email Marketing Strategy? - Answer- A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. When was the first email sent? - Answer- 1970s How Can Email Marketing Fuel Your Overall Inbound Strategy? - Answer- Email marketing syncs closely to your CRM. What Does It Mean To Create An Inbound Email Marketing Strategy? - Answer- Create a human, helpful, and customer-driven convers...

Mission Statement correct answers All in one CRM platform with marketing, sales and service tools to help millions of organizations grow better HEART correct answers Humble, Empathetic, Adaptable, Remarkable, Transparent CRM correct answers The tool that acts as the core of the HubSpot growth suite and connects all of our tools together HubSpot's international go-to market strategy can best be described as a.... correct answers Freemium Strategy How does freemium work? correct answe...

Inbound Sales purpose correct answers Provide helpful, human, and holistic experience to anyone who interacts with your company in anyway. What are the 3 stages of the buyers journey? correct answers Awareness, consideration, and decision. What does the buyer become aware of in the awareness stage? correct answers Their problem What does the buyer do in the consideration stage? correct answers They consider all of their options What does the buyer do in the decision stage? correct an...

True or False? Your CRM Database is available to only the marketing team so that contact information is not shared between the sales and service teams. - Answer- False! Your CRM helps you share and streamline information across all teams. Which tool exemplifies the all-in-one approach to reporting on your marketing performance? - Answer- Campaigns A campaign is what ties the tools and your marketing efforts together to help you reach and report on a specific goal. True or false...

Marketing Strategy correct answer: Finding opportunities and developing profitable strategies to capitalize on those opportunities: Specifies a target market and related marketing mix. 5 Cs of Marketing correct answer: Customer: buyers with needs the company aims to fulfill Company: goods or services provider fulfilling customer need Competitors: Orgs aiming to fulfill the same need as company Collaborators: external entities that work with company to create value Context: Environmen...

Hubspot Digital Marketing Certification Questions With Solutions Fill in the blank: Words like "free" or "percent off" may not trigger spam filters for your email, but could __________. - ANS Appears to be sent by a bot. True or False? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to find consumers who will find the most relevant. - ANS False True or false? You should use a consistent naming system to store and easily ide...

HubSpot Inbound Certification Study Guide 100% Pass What's the difference between traditional marketing & inbound marketing? Traditional: Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-centric Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric. What is inbound? -marketing focused on getting found by customers -Inbound is about being a part of the conversation -creating marketing that people love What is the inbound methodolog...

The PM may fulfill the role of the _____? - Correct answer-Product owner: defining stories, prioritizing team backlogs, accepting stories, etc. T or F? PM supports all product aspects - Correct answer-True - Acts as marketing, contact for sales, reviews legal agreements, responses to service requests, manages value steam economics PMs rely on ___ for development facing concerns - Correct answer-Product Owners Four dimensions of product management stakeholders - Correct answer-Business goa...