Online Marketing

Chapter 1: What is direct and digital marketing? Chapter 2: The database Chapter 3: The customer database: analysis and applications Chapter 4: Using external databases in direct marketing Chapter 5: Direct marketing objectives and strategies Chapter 6: The strategic influences on direct and digital marketing Chapter 7: Relationship marketing and CRM Chapter 8:Digital marketing and the Internet Chapter 9: Social media Chapter 10: Offer and incentives in direct marketing Chapter 12: Acquisition m...

Complete summary with all chapters of the book Principles of direct and database marketing, including screenshots of models and pictures from the book