XLRI Jamshedpur - Xavier School of Management
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All courses for XLRI Jamshedpur - Xavier School of Management
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MM101 MKT101 1
Aktuellste Notizen und Zusammenfassungen XLRI Jamshedpur - Xavier School of Management
This master presentation covers the basics of Segmentation in Marketing. Through these notes, you will have complete knowledge of the following: 1. What is segmentation in marketing? 2. Why is segmentation important? 3. Different characteristics of marketing segmentation 4. Segmenting consumer markets on the basis of geographic, demographic, psychographic, and behavioural aspects 5. Attributes, Benefits and Values of a market segment 6. Criteria for segmentation of market with respect to...
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- Zusammenfassung
- • 41 Seiten 's •
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XLRI Jamshedpur - Xavier School of Management•MM101
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Marketing Management • Philip Kotler, Kevin Lane Keller• ISBN 9780273753360
Vorschau 6 aus 41 Seiten
This master presentation covers the basics of Segmentation in Marketing. Through these notes, you will have complete knowledge of the following: 1. What is segmentation in marketing? 2. Why is segmentation important? 3. Different characteristics of marketing segmentation 4. Segmenting consumer markets on the basis of geographic, demographic, psychographic, and behavioural aspects 5. Attributes, Benefits and Values of a market segment 6. Criteria for segmentation of market with respect to...