Prüfung
Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23
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The document presents a comprehensive TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications," 9th Edition, authored by Terence A. Shimp and J. Craig Andrews. Divided into five parts, it covers a wide range of topics in Integrated Marketing Communications (I.M....
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