Zusammenfassung
Summary Marketing lectures notes period 1.1 + 1.2
- Kurs
- Hochschule
Marketing lecture notes, incl. marketing management concepts, product, service, Product LIfe Cycle, strategic plan, BSG Model, growth strategies, marketing plan, DESTEP, Engel's Law, Micro environment, intermediaries, customers, competitors, segmentation, competitor analysis, discount pricing, AID...
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