Blue Ocean Strategy Zusammenfassungen (1. ausgabe)

Summary of the KEY and the most important information in this book. The blue ocean strategy has given competition between companies based on a fundamental pillar: innovation, on the premise that companies need to stop competing with each other to be successful in the future.

This 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...

Summary of the KEY and the most important information in this book. The blue ocean strategy has given competition between companies based on a fundamental pillar: innovation, on the premise that companies need to stop competing with each other to be successful in the future.

This 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...