The Psychology of Advertising Zusammenfassungen

Complete summary of the course Psychology of Advertising (years 2019-2020). The assigned literature and the lectures are both summarized in detail.

This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...

My summary of all chapters of Psychology of Advertising (newest edition!) I made this a year ago by myself and for me this summary was enough to pass. The exam will be in English for both the international & Dutch students, hence the English summary.

Een beknopte samenvatting voor het vak Attitudes and Advertising. Dit vak wordt in het engels gegeven, de samenvatting is dus ook in het engels. Moeilijke woorden/zinnen heb ik tussen haakjes vertaald in het nederlands voor beter begrip. De artikelen zijn ook in het document verwerkt.

Samenvatting van de nieuwste editie (3e) van het boek The Pyschology of Advertising. Hoofstuk 1 tot en met hoofdstuk 6. Alles wat je moet kennen voor het vak Marketing II.

Summary of the lectures, articles, and book from the course Attitudes and Advertising. This summary contains: 1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 2) The following articles - Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. - Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105. -...

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

Alle college aantekeningen van het vak Marketing 2 (E_BK2_MKT2). Gegeven aan de Vrije Universiteit van Amsterdam. Ook verkrijgbaar in een bundel.

Summary of all 7 lectures (including guest lecture) of the course Psychology of Advertising at Leiden University.

Psychology of Advertising summary of all lectures with elaborative explanations (things lecturer mentioned, but what is not explained in the slides). Overview: 1. Introduction: sending and receiving (Chapter 1 & 2) 2. How advertising affects consumer memory (Chapter 3) 3. Forming attitudes towards products (Chapter 4) 4. Principles of persuasion and attitude change (Chapter 5) 5. Guest lecture – Cees Wijnnobel 6. How advertising influences buying behavior (Chapter 6) 7. Consumer compliance & ...

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

All the lectures. With this summary you don't need the book. Passed the course and assignment (easily)with this one

My summary of all chapters of Psychology of Advertising (newest edition!) I made this a year ago by myself and for me this summary was enough to pass. The exam will be in English for both the international & Dutch students, hence the English summary.

Alle college aantekeningen van het vak Marketing 2 (E_BK2_MKT2). Gegeven aan de Vrije Universiteit van Amsterdam. Ook verkrijgbaar in een bundel.

Samenvatting van de nieuwste editie (3e) van het boek The Pyschology of Advertising. Hoofstuk 1 tot en met hoofdstuk 6. Alles wat je moet kennen voor het vak Marketing II.

Een beknopte samenvatting voor het vak Attitudes and Advertising. Dit vak wordt in het engels gegeven, de samenvatting is dus ook in het engels. Moeilijke woorden/zinnen heb ik tussen haakjes vertaald in het nederlands voor beter begrip. De artikelen zijn ook in het document verwerkt.

This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...

Summary of the lectures, articles, and book from the course Attitudes and Advertising. This summary contains: 1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 2) The following articles - Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. - Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105. -...

An extensive summary of all the lectures (including the guest lecture) of the course Psychology of Advertising (Leiden University). I have written the summary in such a way that you don't have to re-watch these lectures.

Complete summary of the course Psychology of Advertising (years 2019-2020). The assigned literature and the lectures are both summarized in detail.