for those who decided to take up the elective CBMA (cm2072): a student friendly starter kit that includes summaries of all the compulsory literature and notes of all the online lectures - it's extensive, it's long and it's detailed, so hopefully it helps you with this 100% exam! *yikes gl*
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Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th editio...
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Add to cartSummary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th editio...
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Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision Making, Motivation and Involvement, Per...
Preview 4 out of 33 pages
Add to cartNotes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision Making, Motivation and Involvement, Per...
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